| Title | Put Your Finger Print on a Porsche, Officially | |
| Date | Wednesday February 26 2020, @01:33AM | |
| Author | martyb | |
| Topic | ||
| from the a-sucker-born-every-minute dept. | ||
Car & Driver and other outlets report on the latest customization available (for a price) when you order a Porsche, https://www.caranddriver.com/news/a31082234/porsche-911-fingerprint-paint-customized/
Porsche Exclusive Manufaktur will print the design on the hood after the 911's production is completed. The hood is removed, the biometric data [from your fingerprint] is processed so that it can't be used illegally, and then a robot paints on the design. Finally, a clear coat is applied, and the hood is polished with a high-gloss finish.
The photos show the fingerprint enlarged to cover roughly half the area of the front hood.
The Autoextremist (where I saw this first) has his own personal take on just how ridiculous this is, http://www.autoextremist.com/current/2020/2/25/another-egregious-exercise-in-egomaniacal-stupidity-brought.html
Porsche is so proud of this development, that the press release goes on and on and on about it, with this gem from Alexander Fabig, Vice President, Individualization and Classic: “Individuality is very important for Porsche customers. And no design can be more personal than your own fingerprint.”
Somehow this reminds me of the old Johnny Carson bit when he said, “I did not know that.”
[...] I feel a nightmare coming on.
I suppose for the now unfortunately stereotypical buyer of a Porsche – you know, the ones who think they should drive a Porsche but can’t for the life of them really tell you why – this new level of self-aggrandizement will be embraced with a fervor akin to getting the best table at the latest “hot” restaurant of the moment. But for the rest of us it’s just another example of Porsche underpinning its very existence by catering to everything but its heritage.
I pity the first fool – I mean the first Porsche buyer sucked in by this unmitigated bullshit – because by actually appearing in public with their fingerprint on the front of their 911, he or she will instantly shout to the world that they’re The Biggest Tool in the Shed, hands-down.
Other designs will be available using the same custom printing process. Your AC submitter is waiting for the first Porsche sporting the Firebird hood decal*... Vinyl reproductions are readily available on the web (under USD$100) but if you want it painted on at Porsche, note that the fingerprint costs about $8000.
* For a couple of hood pics of actual Pontiac Firebird hood graphics, try http://transamcountry.com/community/index.php?topic=48824.0 (page down)
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printed from SoylentNews, Put Your Finger Print on a Porsche, Officially on 2024-04-25 00:27:10