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Title    EU and UK Open Antitrust Probe Into Google and Meta Over Online Ads
Date    Sunday March 13 2022, @04:43AM
Author    janrinok
Topic   
from the dept.
https://soylentnews.org/article.pl?sid=22/03/12/1615240

upstart writes:

EU and UK open antitrust probe into Google and Meta over online ads:

Regulators in Europe and the UK have opened an antitrust probe into a deal between Google and Meta on online advertising, in the latest effort to tackle the market power of the world's biggest technology companies.

The move follows US antitrust investigators who are also probing an agreement informally known as "Jedi Blue." The search engine giant and Facebook's parent company have been accused of working together to carve up advertising profits, acting together to buttress their businesses.

The EU and UK probes represent the latest assault on Big Tech from global regulators that are also preparing to unleash new rules designed to challenge the primacy of groups such as Google, Meta, and Amazon. In response, US tech groups have launched lobbying efforts in Washington and Brussels in an effort to protect their interests.

[...] Companies found in breach of EU law stand to lose up to 10 percent of global revenues, but the legal processes could take years.


Original Submission

Links

  1. "upstart" - https://soylentnews.org/~upstart/
  2. "EU and UK open antitrust probe into Google and Meta over online ads" - https://arstechnica.com/ars-podcast/2022/03/eu-and-uk-open-antitrust-probe-into-google-and-meta-over-online-ads/
  3. "Original Submission" - https://soylentnews.org/submit.pl?op=viewsub&subid=54286

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