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Freeman writes:

https://arstechnica.com/information-technology/2024/06/toys-r-us-riles-critics-with-first-ever-ai-generated-commercial-using-sora/

On Monday, Toys "R" Us announced that it had partnered with an ad agency called Native Foreign to create what it calls "the first-ever brand film using OpenAI's new text-to-video tool, Sora." OpenAI debuted Sora in February, but the video synthesis tool has not yet become available to the public. The brand film tells the story of Toys "R" Us founder Charles Lazarus using AI-generated video clips.

"We are thrilled to partner with Native Foreign to push the boundaries of Sora, a groundbreaking new technology from OpenAI that's gaining global attention," wrote Toys "R" Us on its website. "Sora can create up to one-minute-long videos featuring realistic scenes and multiple characters, all generated from text instruction. Imagine the excitement of creating a young Charles Lazarus, the founder of Toys "R" Us, and envisioning his dreams for our iconic brand and beloved mascot Geoffrey the Giraffe in the early 1930s."

Previously on SoylentNews:
Tyler Perry Puts $800 Million Studio Expansion on Hold Because of OpenAI's Sora - 20240225
OpenAI Teases a New Generative Video Model Called Sora - 20240222
Toys 'R' Us Files for Bankruptcy Protection in US - 20170919 (Toys 'R' Us is a "zombie brand" now. The entity in Canada was and is separate and still exists.)

Original Submission

1. "Freeman" - https://soylentnews.org/~Freeman/
2. "announced" - https://www.prnewswire.com/news-releases/toysrus-studios-and-native-foreign-use-openais-sora-to-narrate-the-origin-story-of-beloved-toyrus-brand-302180332.html
3. "debuted Sora" - https://arstechnica.com/information-technology/2024/02/openai-collapses-media-reality-with-sora-a-photorealistic-ai-video-generator/
4. "brand film" - https://www.toysrus.com/pages/studios
5. "Charles Lazarus" - https://en.wikipedia.org/wiki/Charles_Lazarus
6. "wrote" - https://www.toysrus.com/pages/studios
7. "Tyler Perry Puts $800 Million Studio Expansion on Hold Because of OpenAI's Sora" - https://soylentnews.org/article.pl?sid=24/02/25/161222
8. "OpenAI Teases a New Generative Video Model Called Sora" - https://soylentnews.org/article.pl?sid=24/02/22/0320230
9. "Toys 'R' Us Files for Bankruptcy Protection in US" - https://soylentnews.org/article.pl?sid=17/09/19/177236
10. "Original Submission" - https://soylentnews.org/submit.pl?op=viewsub&subid=63143

printed from SoylentNews, Toys “R” Us Riles Critics With “First-Ever” AI-Generated Commercial Using Sora on 2025-07-16 01:12:26