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Celestial [soylentnews.org] writes:

Brave Software [brave.com], a new startup by Brendan Eich (creator of the JavaScript programming language and former CEO of Mozilla), unveiled the new Brave browser today [techcrunch.com] for Windows, Mac OS X, Android, and iOS. The Brave browser is currently in beta, based on Chromium, and aims to block most advertisements, while still potentially making money for publishers.

Brave will block all non-native ads, trackers, analytics scripts and impression-tracking pixels. However, the browser will eventually insert advertisements of its own, but which Brendan Eich claims to be unintrusive, with no persistent user id or highly re-identifiable cookie. The aim of Brave isn’t to create a list of approved advertisers, or to aggressively pursue ad dollars: “We hope our users will form a valuable enough audience that our browser-side anonymous targeting will get ads from the buy side organically. We don’t want to play games.”

Beyond privacy protection, Eich promises Brave's browser will come with a speed boost: It loads pages two to four times faster than other smartphone browsers and 1.4 times faster than other browsers for personal computers.

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