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After facing criticism over a neo-nazi holocaust denial site appearing at the top of a search for whether the holocaust happened, Google has modified PageRank to surface "more high-quality, credible content on the web":
Google's technology was changed again after people spoke out about how typing in "are Jews evil" in the autocorrect function resulted in offensive terms. Also, when people searched "who runs Hollywood?" the result, "Jews," was scrubbed last year. Google said its algorithm incorrectly gave "authority" to a site that suggested so because it was linked to over and over again.
But Heidi Beirich, intelligence project director for the Southern Poverty Law Center, said Tuesday that Google has a long way to go to "clean up its act." While searching for "did the Holocaust happen?" no longer shows one white supremacist site at the top, searching for "is the Holocaust real?" still provides a site up high that claims it's a hoax.
http://www.nbcnews.com/tech/internet/google-changes-algorithm-scrubs-neo-nazi-site-disputing-holocaust-top-n700506 [nbcnews.com]