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Nintendo Says Switch Will Help Double Profits

Accepted submission by Phoenix666 at 2017-04-27 13:05:46
Techonomics

Nintendo says the success of its new Switch console will help it to double annual profits [bbc.co.uk].

It has become the fastest-selling games console in the Japanese firm's history, with 2.7 million units bought in March - the first month it was available.

But Nintendo's profit estimate of 65bn yen ($583.9m; £453m) for the year to March 2018 was below market forecasts.

Like other console makers, Nintendo is having to counter the rise of the smartphone as a tool for gaming.

And because - unlike Sony and Microsoft - Nintendo relies on games and consoles for almost all its sales, it is arguably more vulnerable to this trend.

Does gaming on phones really cannibalize gaming on consoles and PCs, or is it in addition to?


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