Gwyneth Paltrow's lifestyle and wellness website really may have stuck their foot in it this time. [...] It all kicked off when an article appeared on Goop promoting stickers. These aren't just run-of-the-mill stickers though. These are Body Vibes stickers that "promote healing."
"Body Vibes stickers (made with the same conductive carbon material NASA uses to line space suits so they can monitor an astronaut's vitals during wear) come pre-programmed to an ideal frequency, allowing them to target imbalances."
[...] But wires must have been crossed somewhere as NASA have now come out to say that they "do not have any conductive carbon material lining the spacesuits." In fact, their spacesuits are made out of synthetic materials and spandex, they explained to Gizmodo.
Body Vibes' stickers were reportedly created as a result of top secret research, but Mark Shelhamer, former chief scientist at NASA's human research division, wasn't particularly impressed by this. "Wow," he told Gizmodo [gizmodo.com]. "What a load of BS this is."
Last Monday, the actress turned life-style entrepreneur Gwyneth Paltrow summoned a small group of employees to her bright Santa Monica office. Goop, the weekly newsletter she founded nine years ago, has grown into an e-commerce empire, and she wanted to discuss the online marketing plan for the company's latest enterprise: pills. In 2014, sales of dietary supplements in the United States reached $36.7 billion, so it makes sense that Goop would expand its stock of wellness wares (Ayurvedic ashwagandha powder; a vaginal-muscle-toning egg made of jade) to include vitamins.
[...] Last year, Goop raised fifteen million dollars in venture capital and moved its headquarters from New York to Los Angeles, in the process losing its C.E.O., Lisa Gersh, the former C.E.O. of Martha Stewart Living Omnimedia. At the prospect of revealing her new boardroom role, Paltrow groaned. "Ugh, you guys are giving me agita," she said. She banged her fists on her desk, rattling the vials, and pretended to pout. "Can't this be your subtle coming-out party?" Loehnen asked. "I guess so," Paltrow said. "I mean, the board did make me C.E.O. It wasn't my fault. It wasn't my decision."