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British Army Seeks 'Snow Flakes' And 'Me Me Me Millennials' In New Recruiting Campaign

Accepted submission by aristarchus at 2019-01-04 00:12:05 from the We-will-fight-them-on-the-couches dept.

NPR [] covers a recent recruitment campaign by the British military.

Are you a "binge gamer"?

An unfocused office prankster?

A "me me me millennial"?

If so, the British army wants to recruit you.

It's all part of a new advertising campaign unveiled by the U.K. Defense Ministry aimed at 16- to 25-year-olds "looking for a job with purpose," according to a statement.

In videos, radio spots and posters, the advertisements take negative stereotypes about Generation Z — and their predecessors, the notorious millennials — and rebrand them as strengths. Self-centeredness becomes "self-belief," phone obsession becomes "focus" and selfies become "confidence."

The posters are hillarious, worth a peek at the original article.

Original Submission