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Time: 2019-01-07 21:25:44 UTC
Original URL: https://arstechnica.com/gadgets/2019/01/soon-youll-be-able-to-buy-an-oled-tv-that-can-roll-up-and-fold-into-its-base/ [arstechnica.com] using UTF-8 encoding.
Title: LG introduces OLED TV that can roll up and disappear when you’re not watching it
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LG introduces OLED TV that can roll up and disappear when you’re not watching it
Arthur T Knackerbracket has found the following story [arstechnica.com]:
Watch the video of LG's stage presentation [youtu.be] to see the R in action, if you can stomach some intense marketing speak. Among other things, LG calls the TV "a revolutionary innovation that helps address the very human need for an aesthetically pleasing environment" and says it is "redefining space" to offer unprecedented levels of "immersion" and "a new level of space integration." Accordingly, it will "roll out the future" to consumers.
OK, so it's just a TV. And the R is not even a totally new concept; I saw an earlier prototype of a rollable OLED display back at CES 2009. But that display was 13-inches, had major limitations, and did not yet look like a consumer product. This time, we're looking at a full-featured, 65-inch TV that's actually coming to market this year.
LG says to expect picture quality on par with its just-announced 2019 4K OLED lineup. That means 120Hz and AI image processing using LG's new Alpha 9 Gen 2 CPU. The TV's base—the same one it rolls into—houses a 4.2-channel, 100-watt soundbar with Dolby Atmos support.
LG hasn't announced a price for the TV R yet, though TechCrunch [techcrunch.com] reports that the company said it would cost more than the 8K TV announced last week—that TV's price hasn't been announced either, but given that the 8K LG will compete directly with Samsung's $15,000 8K offering [arstechnica.com], we're betting the rollable TV won't be within most people's reach. LG says the Signature OLED TV R will be available for purchase in the second half of 2019.
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