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Netflix Sued for Violating "Choose Your Own Adventure" Trademark

Accepted submission by Booga1 at 2019-01-16 00:51:46 from the The Chosen Ones dept.
Business

From Engadget [engadget.com]:

Netflix's choose-your-own-adventure style film Black Mirror: Bandersnatch is the subject of a new lawsuit, brought against the streaming giant by Chooseco LLC The company is known for publishing the "Choose Your Own Adventure" book series popular in the 1980s and 90s, and it's claiming Netflix infringed upon its trademarks, Variety reports. [variety.com] Netflix tried to obtain a license for Chooseco's trademark in the past, according to Chooseco, but never reached a deal with the publisher.

In its complaint, Chooseco specifically points to a scene in Bandersnatch where a character makes a reference to a "Choose Your Own Adventure" book -- and that appears to be Chooseco's main infringement charge against Netflix. It also says Netflix is "causing confusion, tarnishing, denigrating and diluting the distinct quality of the 'Choose Your Own Adventure' trademark," and that Bandersnatch's "dark and violent themes" reflect poorly on its brand.


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