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takyon [soylentnews.org] writes:

After bans from Apple and Google, Sarahah debuts Enoff, an iOS app for anonymous feedback at work [techcrunch.com]

Sarahah [sarahah.com], the anonymous messaging app founded in Saudi Arabia that became an unexpected viral sensation [ft.com] with teens, clocking up over 300 million registered users before getting banned by Apple and Google over bullying [bbc.co.uk], is making a return to the App Store — but not as you might think.

The startup has launched a new, free iOS app called Enoff [apple.com] (pronounced "enough") aimed at organizations, tapping into the wave of employee activism and speaking out about unfair practices to provide a way for people in a team to give anonymous, one-way feedback to bosses and human resources reps. An Android version of Enoff is coming "very soon," according to CEO and founder Zain al-Alabdin Tawfiq.

Available also on the web [enoff.org], the aim is to provide a way to give feedback in cases of harassment, corruption and other tricky workplace situations where employees might fear repercussions for speaking out.

Easy way to monetize app: allow bosses to pay to unmask users.

Also at Wired [wired.com].

Previously: Hit App Sarahah Quietly Uploads Your Address Book [soylentnews.org]

Related: Anonymous Social App Raises Controversy on College Campuses [soylentnews.org]
Square Hires Yik Yak's Engineers, Leaving Fewer Than 10 Employees Behind [soylentnews.org]
Japan's Recruit Holdings Co. Acquires Glassdoor for $1.2 Billion [soylentnews.org]

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