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Runaway1956 [soylentnews.org] writes:

The Guardian put a paywall on their "exclusive" story. Similar story with some of the same information not paywalled here https://www.theguardian.com/technology/2019/jun/20/facebook-usage-collapsed-since-scandal-data-shows [theguardian.com]

Facebook usage has plummeted over the last year, according to data seen by the Guardian, though the company says usage by other measures continues to grow.

Since April 2018, the first full month after news of the Cambridge Analytica scandal broke in the Observer, actions on Facebook such as likes, shares and posts have dropped by almost 20%, according to the business analytics firm Mixpanel.

Taking that month as a baseline, total actions fell by more that 10% within a month, recovered a bit over the summer and then fell again over the autumn and winter of 2018, except for a brief rally over the period of the US midterm elections.

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