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Impossible Foods CEO Ponders Fake Imaginary Meat

Accepted submission by takyon at 2020-03-24 23:37:04
Techonomics

Impossible CEO says it can make a meat 'unlike anything that you've had before' [theverge.com]

Plant-based meat products are bigger than ever, with the fast-food industry, grocery stores, and upscale restaurants coming on board. A recent Nielsen report [npr.org] found that plant-based meat alternative purchases went up 279.8 percent last week after Americans were instructed to stay home during the novel coronavirus pandemic.

Impossible Foods [theverge.com], a company that develops plant-based meat products, says its mission is to someday replace the incumbent meat industry entirely, stating that, from a mission standpoint, a sale only has value if it comes at the expense of the sale of an animal-derived product.

But what if plant-based meat wasn't just a substitute for an already-existing marketplace, and instead, it started to make meat that has never existed?

On this week's Vergecast podcast, Impossible Foods CEO Patrick Brown talks to Verge editor-in-chief Nilay Patel about how this impossible meat could be a possibility in the future, even if it doesn't make sense for the company right now.

https://dilbert.com/strip/1992-04-08 [dilbert.com]

Previously: Impossible Burger Lands in Some California Grocery Stores [soylentnews.org]
Burger King Grilled by Vegan Over Impossible Burger "Meat Contamination" [soylentnews.org]

Related: 'Soylent' Dawkins? Atheist Mulls 'Taboo Against Cannibalism' Ending as Lab-Grown Meat Improves [soylentnews.org]
Meatless "Beyond Burgers" Come to Fast Food Restaurants [soylentnews.org]
Swedish Behavioral Scientist Suggests Eating Humans to 'Save the Planet' [soylentnews.org]
Discriminating Diets Of Meat-Eating Dinosaurs [soylentnews.org]
Meat Industry PR Campaign Bashes Plant-Based Meat Alternatives [soylentnews.org]
Unilever Pushing for Plant-Based Meat [soylentnews.org]
Judge Serves Up Sizzling Rebuke of Arkansas' Anti-Veggie-Meat Labeling Law [soylentnews.org]


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