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Impossible Foods CEO Ponders Fake Imaginary Meat

Accepted submission by takyon at 2020-03-24 23:37:04

Impossible CEO says it can make a meat 'unlike anything that you've had before' []

Plant-based meat products are bigger than ever, with the fast-food industry, grocery stores, and upscale restaurants coming on board. A recent Nielsen report [] found that plant-based meat alternative purchases went up 279.8 percent last week after Americans were instructed to stay home during the novel coronavirus pandemic.

Impossible Foods [], a company that develops plant-based meat products, says its mission is to someday replace the incumbent meat industry entirely, stating that, from a mission standpoint, a sale only has value if it comes at the expense of the sale of an animal-derived product.

But what if plant-based meat wasn't just a substitute for an already-existing marketplace, and instead, it started to make meat that has never existed?

On this week's Vergecast podcast, Impossible Foods CEO Patrick Brown talks to Verge editor-in-chief Nilay Patel about how this impossible meat could be a possibility in the future, even if it doesn't make sense for the company right now. []

Previously: Impossible Burger Lands in Some California Grocery Stores []
Burger King Grilled by Vegan Over Impossible Burger "Meat Contamination" []

Related: 'Soylent' Dawkins? Atheist Mulls 'Taboo Against Cannibalism' Ending as Lab-Grown Meat Improves []
Meatless "Beyond Burgers" Come to Fast Food Restaurants []
Swedish Behavioral Scientist Suggests Eating Humans to 'Save the Planet' []
Discriminating Diets Of Meat-Eating Dinosaurs []
Meat Industry PR Campaign Bashes Plant-Based Meat Alternatives []
Unilever Pushing for Plant-Based Meat []
Judge Serves Up Sizzling Rebuke of Arkansas' Anti-Veggie-Meat Labeling Law []

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