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UK government blocks Microsoft’s proposed Activision purchase

Accepted submission by Freeman at 2023-04-27 14:23:39 from the too big to succeed dept.
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https://arstechnica.com/gaming/2023/04/uk-government-blocks-microsofts-proposed-activision-purchase/ [arstechnica.com]

In its long-awaited [arstechnica.com] final report, the United Kingdom's Competition and Markets Authority [www.gov.uk] said that Microsoft's proposed $69 billion acquisition of Activision [arstechnica.com] would "result in a substantial lessening of competition" (SLC) in the supply of cloud-gaming services in the UK. As such, the regulator said that "the only effective remedy to this SLC and its adverse consequences is to prohibit the Merger."

The final report [service.gov.uk] cites Microsoft's "strong position" in the cloud-gaming sector, where the company has an estimated 60 to 70 percent market share that makes it "already much stronger than its rivals." After purchasing Activision, the CMA says Microsoft "would find it commercially beneficial to make Activision’s titles exclusive to its own cloud gaming service."

Microsoft has in recent months signed deals with Nvidia [arstechnica.com] and smaller cloud-gaming providers [arstechnica.com] in an attempt to "mak[e] even more clear to regulators that our acquisition of Activision Blizzard will make Call of Duty available on far more devices than before," as Microsoft Vice Chair and President Brad Smith said in a statement [microsoft.com] last month. But the CMA said these kinds of cloud-gaming deals—which Microsoft submitted to the CMA as a proposed remedy for any anticompetitive effects of the merger—were "limited to cloud gaming providers with specific business models" and thus not sufficient to address the regulator's concerns.

Previously:
Microsoft and Activision Will Miss Their Contractual Merger Deadline [soylentnews.org] 20230115
FTC Moves to Block Microsoft's Activision Acquisition [soylentnews.org] 20221209
The Biggest Deal in Gaming is Under Fire From U.S. Senators [soylentnews.org] 20220403
Microsoft Set to Purchase Activision Blizzard in $68.7 Billion Deal [soylentnews.org] 20220118

Related:
Microsoft's Latest Tactics Show that Gabe Newell of Valve was Right to Worry [soylentnews.org] 20160306


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