Coca-Cola has taken a fizzy leap into the future of AI hype with the release [coca-colacompany.com] of Coca‑Cola Y3000 Zero Sugar, a "limited-edition" beverage reportedly co-created with artificial intelligence. Its futuristic name evokes flavor in the year 3000 (still 977 years away), but its marketing relies on AI-generated imagery from 2023—courtesy of the controversial image synthesis model Stable Diffusion [arstechnica.com].
Stable Diffusion, a technology that is mentioned by name when launching the "Coca-Cola Y3000 AI Cam" mobile app, gained its ability to generate images by scraping hundreds of millions of copyrighted works found on the Internet without copyright-holder permission [arstechnica.com] and is currently the subject of litigation [arstechnica.com] related to copyright infringement.
Coca-Cola says that the zero-sugar version of the new AI-augmented soda will be available for a limited time in "select markets" including the United States, Canada, China, Europe, and Africa. Thirsty futuristic folks in the US, Canada, and Mexico will also be able to buy an "original taste version" of Coca‑Cola Y3000 soon.