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Why Apple Should Kill Off the Mac

Accepted submission by HughPickens.com http://hughpickens.com at 2015-06-30 14:28:57
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Christopher Mims writes at the WSJ that Apple like all ambitious companies occasionally strays from its focus. According to Mims the iPhone is just coming into its prime, the iPad is an immature platform and the iWatch is in its infancy, yet Apple continues to invest in one-of-a-kind feats of engineering like the Mac Pro, which ships in volumes that are a rounding error on pretty much everything else Apple makes. "Something’s got to give," writes Mims. "Showpieces like iMacs with screens that have more pixels than any PC ever (and four times the average selling price of a PC) are impressive, but what is Apple trying to prove? Is it really a good idea for Apple to continue to put resources against being king of a last-century technology?" [wsj.com] According to Mims the world’s best tech companies can be the best at two things at once, maybe three and even a company as mighty as Apple gets to be the best at only a handful of things. "In a world in which the cloud is increasingly the hub of everything individuals and businesses do, and our mobile devices its primary avatar, what on Earth is Apple doing running victory laps around a dying PC industry? Personally, I’d rather see Apple push the envelope on what’s next."

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