Almost all of the consumer product giant’s advertising cuts in the period came from digital, finance chief Jon Moeller said on its earnings call Thursday. The company targeted ads that could wind up on sites with fake traffic from software known as “bots,” or those with objectionable content.
“What it reflected was a choice to cut spending from a digital standpoint where it was ineffective, where either we were serving bots as opposed to human beings or where the placement of ads was not facilitating the equity of our brands,” he said.
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It’s unclear whether P&G has shifted more spending to other media, including television, as it tweaks its digital spending approach. TV networks have been making an aggressive case that marketers have over-allocated budgets to the dark alleys of digital, and should move ad money back into TV.
Moving ad budget back to TV would be a brilliant move. Septuagenarians present a brisk market for Pampers.
(Score: -1, Flamebait) by Anonymous Coward on Sunday July 30 2017, @04:03PM
Do you really need advertising to tell niggers what they're already buying?