Yes, the phrase used in the headline is a direct quote. Tesla CEO Elon Musk is teasing new details about the company's future [marketwatch.com], set to be announced later this week. The news may be in reaction to slipping stock prices and troubles with regulators following a recent crash [soylentnews.org]:
While offering no other details, the master plan is likely a follow-up to a 2006 blog post titled "The Secret Tesla Motors Master Plan (just between you and me)," [teslamotors.com] in which Musk laid out his vision for Tesla, including eventual plans for the Tesla Roadster, the Model S sedan and the upcoming (and more affordable) Model 3 sedan.
It may not be a bad idea for Musk to roll out some optimistic news. In recent weeks, the electric car company has become the subject of a federal safety investigation [marketwatch.com] following at least two crashes — one fatal [marketwatch.com] — possibly related to its highly touted autopilot feature; Tesla has announced a drop in Model S shipments [marketwatch.com]; and Musk himself has come under fire after proposing that Tesla purchase SolarCity [marketwatch.com], which he is also the chairman of, much to the chagrin of shareholders.
[...] Tesla shares are down almost 10% year-to-date, and down more than 16% in the past 12 months.
You may also be interested in this NYT editorial about "Lessons From the Tesla Crash" [nytimes.com].