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Facebook Patents Tech to Determine Social Class

Accepted submission by Fnord666 at 2018-02-09 22:36:41
Software

We've got great news this week for nation-state employees tasked with using social media to spark a class war in previously stable democracies! Facebook is patenting technology to decide if its users are upper, middle or working class -- without even using the usual marker for social class: an individual's income (the patent considers this a benefit).

Facebook's patent plan for "Socioeconomic Group Classification Based on User Features" uses different data sources and qualifiers to determine whether a user is "working class," "middle class," or "upper class." It uses things like a user's home ownership status, education, number of gadgets owned, and how much they use the internet, among other factors. If you have one gadget and don't use the internet much, in Facebook's eyes you're probably a poor person.

Facebook's application says the algorithm is intended for use by "third parties to increase awareness about products or services to online system users." Examples given include corporations and charities.

Engadget [engadget.com]


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