SoylentNews

Phoenix666 [soylentnews.org] writes:

Wells Fargo & Co., lagging behind its rivals in mobile-banking prowess, is turning to an unlikely source [bloomberg.com] for advice: the video-game industry.

The lender bought a small stake in Context360 Inc., a startup that makes behavior-predicting technology used by game-makers to retain mobile players. For Wells Fargo, similar technology could help it pitch car loans on Saturday mornings when customers visit dealerships, for example, or block a suspicious credit card transaction, according to Stephen Burke, Context360’s chief operating officer.
...
Like many industries, banking is seeing more customers migrating to mobile devices. Thirty-five percent of people reported using mobile banking in 2014, up from 20 percent three years earlier, according to a survey conducted by the Federal Reserve and published in March.

"Banking is necessary, banks are not. [yourstory.com]"

Original Submission