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posted by CoolHand on Sunday December 06 2015, @06:34AM   Printer-friendly
from the heeding-forced-out-failures dept.

Microsoft CEO Satya Nadella was busy explaining to a stock holders meeting that the company's plan to improve the Windows Phone's sales was to appeal to Windows developers by allowing them to write universal applications that work on computers, phones and tablets, targeting a larger array of devices than just Microsoft's handsets.

Steve Ballmer, still a major stock holder, blurts out

"That won't work, Instead, the company needs to enable Windows Phones to run Android apps."

He was possibly right, but the outburst was about as welcome as a cactus in an outhouse.

The Application market for Windows phone is a mess. If it is free, Facebook, Skype, Twitter, it gets downloaded. If the developer charge much of anything at all, apps just don't sell. And developers just aren't spending any time developing for Windows Mobile.

It's not clear exactly what Ballmer meant by his comments, however. Was he implying that Windows Phones need to run apps that were originally designed for Android, and then ported over to Windows? In that case, he's probably aware that Project Astoria, the Windows "bridge" tool that will allow developers to port Android apps to Windows, has been reportedly put on hold.


Original Submission

Ballmer's cryptic comment could also imply that he thinks an emulation layer might be the best bet.

But there is a third option: As strange as it sounds, a Windows-branded Android phone might not be so far-fetched.

The Fine Article at PCWorld goes on to explain that Android is mostly Open Source. And Microsoft could fork Android just like Amazon did, just like Barns and Nobel did, and then simply put a Windows Skin on it and substitute their own app store for Google's app store.

Reports are that the Windows Phone is not actually horrible. But it is still unloved.
Does anyone here believe this would work? Has Microsoft waited too long?

 
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  • (Score: 3, Interesting) by davester666 on Sunday December 06 2015, @08:04AM

    by davester666 (155) on Sunday December 06 2015, @08:04AM (#272415)

    That's why he made the comment. He wants it restarted, but I guess Nadella isn't taking his calls anymore so he had to bring it up at the stock holders meeting.

    After this one, I'm sure Nadella is really looking forward to the next one. I'll bet he specifically tasks someone to determine if Ballmer shows up, and probably has him go through extra security.

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