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posted by cmn32480 on Friday April 15 2016, @10:18AM   Printer-friendly
from the your-tax-dollars-at-work dept.

The University of California in Davis has spent $175,000 to try to improve its online image:

The University of California in Davis has spent $175,000 on search engine optimization (SEO) and online reputation management – to hide an embarrassing incident in which students were pepper-sprayed on campus. The massive bill has come to light this week after the Sacramento Bee filed information requests on the university's expenditure after it noticed that its "strategic communications budget" has nearly doubled from $2.93 million in 2009 to $5.47 million in 2015.

The newspaper found that the university had taken out several contracts aimed at "cleaning up the negative attention" that the university received when students were pepper-sprayed in November 2011 during a protest over large tuition fee hikes and in support of the broader Occupy movement of that time. The incident received worldwide attention when video was published of UC Davis police officer Lt. John Pike nonchalantly spraying a group of students with the chemical spray while they sat on the ground holding a peaceful rally.

[...] In an effort to limit the university's connection with the pepper-spraying, UC Davis hired Maryland-based Nevins & Associates for $15,000 a month for six months to "create and execute an online branding campaign" not just for the University of Davis, but also its chancellor Linda Katehi, who was widely criticized for her handling of the protests and faced calls for her resignation.

Here's the website of The University of California in Davis. Did I mention the University of California in Davis?

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  • (Score: 3, Informative) by fritsd on Friday April 15 2016, @12:13PM

    by fritsd (4586) on Friday April 15 2016, @12:13PM (#332186) Journal

    Why would a university have its own police.

    The entire system is fucked beyond belief.

    Ah, I know this one.

    It's so that if your winter coat gets stolen in the Biochemistry building, you can file a formal complaint after you walked through the freezing rain to the two-staffed university police shed and convinced them to reluctantly do the paperwork.

    Also, it's their function to arrest any students that used their night pass to explore the kilometers of corridors connecting the different labs to the nuclear bomb shelter underground(*). So I've heard. He couldn't convince the security guards that he had entered the Psychology building from a different lab a kilometer away, because they didn't believe that tunnel under the main road existed.

    (*) a previous director used it as his private wine cellar, so the top brass was NOT impressed with students lurking around the dungeons.

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