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Lehrman Beverage Law and SB Nation have articles on a new powdered alcohol product.
First and for a long time, it was just liquid. Then it was whipped, solidified and almost vaporized. And now alcohol is powderized.
I am not astonished that this is a real product — but I am absolutely astonished that this is approved. Alcohol and Tobacco Tax and Trade Bureau (TTB) approved seven versions of this powdered alcohol within the past few days. The person that pushed this through must be very patient or lucky and/or good. The product seems highly likely to raise a large number of legal issues and controversies.
The website for the product appears to have been taken down due to the media response surrounding their marketing.
We were caught off guard with the release of some of our labels by the Alcohol and Tobacco Tax and Trade Bureau. As a result, people visited this website that we thought was under the radar because we had not made a formal announcement of Palcohol.
(Score: 5, Insightful) by davester666 on Sunday April 20 2014, @12:49AM
Sporting events this fall will be a train wreck, especially college and nfl games. Now alcohol is fairly controlled in how much people can consume [you can't come in too wasted, and long lineups prevent all but a few from having more than a 6 pack of watered down beer. But with this, a pocketful of packets will be hard to detect and lots of people are motivated to bring it to the game.