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posted by cmn32480 on Wednesday June 29 2016, @09:14PM   Printer-friendly
from the dash-might-be-a-dud dept.

Arthur T Knackerbracket has found the following story:

Amazon is reportedly trying to attract more consumers to its Dash push-button ordering devices by beefing up the brands offering goods for sale through the gadgets.

The internet retail giant is expected to announce this week the addition of dozens of new brands for Dash buttons, according to a Wall Street Journal report Sunday that cites documents and people familiar with the matter. It wasn't immediately clear which brands might be added to the lineup of Dash buttons, which are small, Internet-connected buttons that people can click to purchase household goods like paper towels or detergent through Amazon.

The new batch of brands comes roughly two months after Amazon unleashed dozens more of them to mark the first anniversary of the tiny widgets in April, tripling the current lineup to surpass 100 different buttons. Because the Dash button was introduced just before April 1, 2015, some reporters wondered if the concept was a joke.

Despite the reinforcements, consumer response to the tiny devices has been tepid, according to one market researcher. In a study released in march, Slice Intelligence found that less than 50 percent of people who bought the buttons actually placed an order with them.


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  • (Score: 2) by RedBear on Thursday June 30 2016, @05:53AM

    by RedBear (1734) on Thursday June 30 2016, @05:53AM (#367886)

    Well yeah, they have warehouses all over the country at this point to get popular items closer to the buyers and save on their shipping costs. I highly doubt that you've received any foreign shipment after ordering "Fulfilled by Amazon" items. But what that means is that if you're ordering via "free" Prime shipping (or using 1-click buying which I've recently gotten into the habit of doing) your stuff is going to come from different locations, picked by different people at different times. It's no longer practical or affordable for them to group your entire order together even if you're placing a large order all at the same time. Last time I checked there is still an option to place your order in a single shipment, but that costs a lot more and the entire order has to wait for all items to be available. That can be a real pain when ordering 50 different things at once. I have already adjusted to the inevitability that things will just show up when they show up, and if I need something quickly I order it by itself and pay for quicker shipping. That usually works out pretty well.

    I sympathize with your inability to reliably get deliveries to wherever you're choosing to ship the products, but that's kind of a separate problem that you'll have to work out with the carriers. Amazon is certainly taking a longer time to ship things out, but that typically happens when I choose Prime shipping AND use 1-click purchasing. I'm assuming they are using sophisticated algorithms to group items together over time to try and minimize their shipping costs. If they shipped out each individual item separately as soon as I ordered it they'd probably go out of business. Especially given that I am in Alaska. I save a lot more on shipping with that $99 Prime than most people do, so maybe I'm more willing to put up with odd shipment scheduling than others might be.

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