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posted by Dopefish on Wednesday February 19 2014, @03:00PM   Printer-friendly
from the now-that's-a-bright-idea dept.

Lagg writes:

"Philips put out a press release detailing their new retail lighting system, which is designed for the purpose of saving power by tracking subjects in a room, then increasing or decreasing light intensity as needed. Philips also advertises a secondary feature for providing location based sale adverts to the customer directly on their smartphone. This will require the user to install an app to actually receive the sale alerts, but it's unclear exactly how this tracking will be done otherwise.

Any home automation types in the comments have a theory as to how this will work on a technical level? My best guess is that there are infrared LEDs paired with the lighting fixtures themselves that can be picked up by phones with IR sensors in them. Further, what advantages does this sort of system have in terms of lighting efficiency that an electric eye setup wouldn't accomplish just as well?"

 
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  • (Score: 3, Insightful) by Lagg on Wednesday February 19 2014, @03:26PM

    by Lagg (105) on Wednesday February 19 2014, @03:26PM (#2524) Homepage Journal
    I imagine that would depend on the return on investment the store gets from the direct purchases via the adverts and possible sale of whatever tracking data is viable. I mean there's nothing there that would indicate they'd sell shopper pattern data but honestly I'd be more surprised if they didn't. Exploitation of shopper patterns and routes has been happening for decades and this can potentially make it that much more profitable since I'm sure they'd love to see exactly what, where and when people buy something opposed to the current general understanding that shoppers are likely to do impulse buys near the entrance and proceed on a counterclockwise route around the store and then trickle into the isles (or maybe clockwise if you're in the UK). But all one can do is guess right now since the press release is so goddamned vague and offers no technical details, not even where the IR emitter will be.
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