SoylentNews is people
SoylentNews
Submitted via IRC for BoyceMagooglyMonkey
MoviePass is rolling out peak pricing, its own version of surge pricing that will charge customers more to see popular movies during what the company considers "high demand" times.
The company is looking to raise another $1.2 billion by selling stock and debt. But if MoviePass wants to survive, it also needs to start losing less money on its subscribers, and fast.
That's where peak pricing comes in. MoviePass was vague on the details when it teased peak pricing in late June, and it hardly cleared things up in an email to users today (July 5).
"Peak Pricing goes into effect when there's high demand for a movie or showtime," MoviePass wrote in its email. "You may be asked to pay a small additional fee depending on the level of demand." Movies currently experiencing peak pricing will be marked with a red circle containing a white lightening bolt; movies growing in demand that "could enter Peak Pricing soon" will get a gray version of the icon.
Source: https://qz.com/1321913/moviepass-peak-pricing-will-charge-you-whatever-it-wants/
(Score: 4, Interesting) by DannyB on Tuesday July 10 2018, @08:58PM (1 child)
The answer is no.
Similar answer. And for similar reason. AT&T wants to screw with HBO because it is "not profitable enough". If it's profitable, then what's the problem?
If you're going to make it more profitable, then as an HBO subscriber, it is a clear signal that I need to cancel my subscription while I'm not yet victimized by AT&T.
When trying to solve a problem don't ask who suffers from the problem, ask who profits from the problem.
(Score: 2) by stretch611 on Wednesday July 11 2018, @04:15AM
next up... Huge budget cut for "Game of Thrones"
Now with 5 covid vaccine shots/boosters altering my DNA :P