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posted by martyb on Saturday November 10 2018, @04:23AM   Printer-friendly
from the "Yelp"-definition:-n.-A-cry-of-pain dept.

CNBC:

Yelp cratered as much as 32 percent Friday, a day after releasing third-quarter earnings that revealed advertisers are abandoning the site and denting revenue.

Shares fell as low as $29.33, a new 52-week low, before paring some losses to close nearly 27 percent down at $31.92. The plunge makes for the stock's worst day of trading since going public in 2012.

Yelp added zero net new advertising customers during the quarter. Yelp earlier this year switched from long-term advertising contracts in local markets to more flexible, nonterm contracts. That change resulted in significant contract cancellations.

The change in contract terms was cited as the reason for the decline.


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  • (Score: 4, Insightful) by Anonymous Coward on Saturday November 10 2018, @04:39AM (2 children)

    by Anonymous Coward on Saturday November 10 2018, @04:39AM (#760239)

    Yelp makes money off advertisements? I thought they were just a run-of-the-mill extortion racket: "It'd be a real shame if everyone got to read these made up bad reviews of your establishment, wouldn't it? How about you pay up to have them removed..."

    • (Score: 4, Insightful) by RandomFactor on Saturday November 10 2018, @11:11AM

      by RandomFactor (3682) Subscriber Badge on Saturday November 10 2018, @11:11AM (#760299) Journal

      This sounds right, but i'm a touch cynical.
      .
      I never intentionally go to Yelp.
      .
      I always kind of ranked it up there with all the other sites that just live by intercepting search results and attempt to push down the actual things you are searching for in results.

      --
      В «Правде» нет известий, в «Известиях» нет правды
    • (Score: 0) by Anonymous Coward on Sunday November 11 2018, @01:49AM

      by Anonymous Coward on Sunday November 11 2018, @01:49AM (#760545)

      The "product" they sell as the front of the extortion racket is the ads. Basically, when you type in "restaurants" it shows ads for their featured listings. Makes both parties look better if the featured listings don't have those bad reviews, or if the bad ones they do show appear to be from some unhinged nutjob who writes letters to the editor about "Shillary" or "Trumpelstiltskin"

  • (Score: 0) by Anonymous Coward on Saturday November 10 2018, @05:15AM

    by Anonymous Coward on Saturday November 10 2018, @05:15AM (#760243)

    If I was in charge, the swine who are the principals at Yelp would be flayed and fed to sharks.

    Before you bother to ask, I did have harsher punishments in mind, but the above should be sufficient.

  • (Score: 1, Troll) by MichaelDavidCrawford on Saturday November 10 2018, @05:33AM (2 children)

    by MichaelDavidCrawford (2339) Subscriber Badge <mdcrawford@gmail.com> on Saturday November 10 2018, @05:33AM (#760249) Homepage Journal

    Reviews of Goatse in Portland at Yelp.com

    --
    Yes I Have No Bananas. [gofundme.com]
    • (Score: 0, Troll) by Anonymous Coward on Saturday November 10 2018, @11:51AM (1 child)

      by Anonymous Coward on Saturday November 10 2018, @11:51AM (#760309)

      Didn't you die or something?
      Perhaps we should leave a review of your life on Yelp
      To you know help it out a bit by increasing site visits

  • (Score: 5, Insightful) by Rosco P. Coltrane on Saturday November 10 2018, @07:36AM (2 children)

    by Rosco P. Coltrane (4757) on Saturday November 10 2018, @07:36AM (#760275)

    I'll raise a glass to any hurt that comes an internet advertiser's way.

    • (Score: 1, Touché) by Anonymous Coward on Saturday November 10 2018, @12:41PM

      by Anonymous Coward on Saturday November 10 2018, @12:41PM (#760317)

      Cheers!

    • (Score: 2) by urza9814 on Monday November 12 2018, @01:08PM

      by urza9814 (3954) on Monday November 12 2018, @01:08PM (#760893) Journal

      Yelp added zero net new advertising customers during the quarter. Yelp earlier this year switched from long-term advertising contracts in local markets to more flexible, nonterm contracts. That change resulted in significant contract cancellations.

      Sounds like a bunch of advertisers got to cancel their contracts early, and thereby save a bunch of money that they apparently thought wasn't doing any good being spent at Yelp. So yes, one advertiser (Yelp) is hurting, but a bunch more just got a win...

  • (Score: 0) by Anonymous Coward on Saturday November 10 2018, @09:29AM

    by Anonymous Coward on Saturday November 10 2018, @09:29AM (#760289)

    Shareholders, much, much less than a fuck was given.

    Stupid Yelp. They never should have sold the Leftorium!

  • (Score: 2) by takyon on Saturday November 10 2018, @10:53AM (4 children)

    by takyon (881) <{takyon} {at} {soylentnews.org}> on Saturday November 10 2018, @10:53AM (#760296) Journal

    * Pay small amount of cryptocurrency to review any business, school, hospital, address, product, web page, etc. So you could review an Amazon or Walmart product without a user account, or a university faculty member by going to their web site.
    * Decentralized storage of reviews
    * Other users can tip reviewers with cryptocurrency to show they like the review
    * Browser extension to notify you of reviews for any web page you land on.
    * Monetize the browser extension with promoted reviews, adware, whatever.

    $1 billion in venture capital, plz.

    --
    [SIG] 10/28/2017: Soylent Upgrade v14 [soylentnews.org]
    • (Score: 1, Funny) by Anonymous Coward on Saturday November 10 2018, @11:41AM

      by Anonymous Coward on Saturday November 10 2018, @11:41AM (#760306)

      $1 billion in venture capital, plz

      Are pennies okay? Sorry, they're not rolled. Just let me know if it's not enough.

    • (Score: 0) by Anonymous Coward on Saturday November 10 2018, @05:50PM (1 child)

      by Anonymous Coward on Saturday November 10 2018, @05:50PM (#760416)

      $1 billion in venture capital, plz.

      Here you go, take this Unobtainium Coin. If you hold on to it long enough it will be so valuable that it may, just may, be worth $1 billion one day.

      • (Score: 0) by Anonymous Coward on Saturday November 10 2018, @08:54PM

        by Anonymous Coward on Saturday November 10 2018, @08:54PM (#760488)

        At $20 mil a kilo you will be waiting a long time to get $1 bil out of a single coin.

    • (Score: 2) by Bot on Monday November 12 2018, @12:24PM

      by Bot (3902) on Monday November 12 2018, @12:24PM (#760880) Journal

      Sounds a bit like steemit [steemit.com].

      --
      Account abandoned.
  • (Score: 5, Insightful) by Appalbarry on Saturday November 10 2018, @07:04PM

    by Appalbarry (66) on Saturday November 10 2018, @07:04PM (#760456) Journal

    Surely the reason why Yelp is suffering is because of their reputation as being horribly untrustworthy. Well. that and a user interface that is truly abhorrent.

    I have never found Yelp useful as either a shopper or a victim vendor. The very first good review that our business received was spam-binned by Yelp for no apparent reason. That was followed by years of unstoppable and unsolicited sales calls.

    When shopping I find over and over that Yelp is either full of remarkably dubious glowing reviews, ratings for businesses long since gone broke, or has such a confusing presentation that I wind up clicking though to things that have no relevance to me.

    The frustrating thing is that there really is a need for a solid, honest, reliable rating system for local businesses. As it stands now your only option is a Google search which might possibly turn up a useful result, but usually just hands you useless dreck.

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