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posted by martyb on Tuesday December 04 2018, @12:32AM   Printer-friendly
from the cool-idea dept.

Richard Branson (who asked for UK taxpayer money to repair his private island after hurricane Irma) Has set a climate change challenge:

As the world continues to warm, you can expect more and more folks to be turning to air conditioners to keep their living environments cool and comfortable. And in that sense, this energy-intensive technology will do plenty to exacerbate the very problem it is designed to solve. The Global Cooling Prize is a competition to help stop runaway climate change, by dangling US$3 million in prize money for the development of more energy-efficient cooling solutions.

The Global Cooling Prize is backed by the Indian government among other partners, with Richard Branson taking on the ambassadorial duties.

$3M could keep this site running for some time -- go team SoylentNews!


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  • (Score: 1) by Luke on Wednesday December 05 2018, @09:40PM

    by Luke (175) on Wednesday December 05 2018, @09:40PM (#770290)

    I thought I'd read the referenced article in which the link claimed Branson was looking for taxpayer money...

    It's clear to me that in fact Branson was doing nothing like that, rather he was assisting in the recovery effort for the entire British Virgin Islands group.

    Along with his positive input to developing a more efficient cooling system (part of his general attitude to philanthropy - https://www.philanthropyforum.org/people/richard-branson/ [philanthropyforum.org] ) I continue to be impressed with this man.

    While not perfect I can't help but feel he's done more for people than many others, and so it annoys me to see him maligned as this link header does.