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from the I-wonder-if-they-track-sales-of-tin-foil? dept.
http://www.cio.com/article/2977027/intel-reveals-big-datas-dirty-little-secret.html
The article is entitled "Intel reveals big data's dirty little secret" but I read it a little bit differently.
From the article: "Companies are spending billions on tools and engineering to analyse big data, though many are hampered by one little problem: they still don't know what to do with all the data they collect."
This means that, of all the egregious breaches of personal privacy that companies regularly perform (the Target-knows-you're-pregnant-when-your-parents-don't story comes to mind), they have still only scratched the surface of making sense of your information, and using it effectively. Which means that, as Big Data gets people who actually know what they're doing, the more frightening the possibilities become, which is probably only a matter of time.
How would you feel about getting a bunch of targeted spam from divorce lawyers because your wife/husband's personal details were in the big Ashley Madison data leak, before you even heard about it? What if you were the guy who got drunk and put a profile up one time after a big fight but never followed up on it? This is why I don't have a Facebook account.
Original Submission
(Score: 2) by Justin Case on Saturday August 29 2015, @05:26PM
> most of the data they keep gathering and storing is worthless junk... the sales rep from IBM and others won't tell you that you have a data turd cause they want to keep selling your magic solutions.
In my experience the biggest suckers for sales weasels are other sales weasels. By lying with every breath for years, their brains have rotted to the point where they no longer grasp the concept "truth". Therefore they are defenseless when someone says "buy my crap, it will help you sell your crap."
> SISU 'shit in, shit out'
Where I live it's GIGO: garbage in garbage out. Same idea. Anyway, you have a moral obligation to stuff the Big Data Hoarders full of as much garbage -- or shit -- as you can. And I hope they find it quite tasty, yes indeed!