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Title    Meat Industry PR Campaign Bashes Plant-Based Meat Alternatives
Date    Wednesday December 04 2019, @03:51PM
Author    chromas
Topic   
from the Meatslap! dept.
https://soylentnews.org/article.pl?sid=19/12/04/1425220

takyon writes:

Plant-based burgers are "ultra-processed" like dog food, meat-backed ads say

A public-relations firm backed by meat producers has unleashed a savage marketing campaign that claims plant-based meat alternatives are unhealthy, "ultra-processed imitations" similar to dog food.

The campaign rolled out in recent weeks from the industry-funded firm Center for Consumer Freedom, according to The New York Times. So far, it has included full-page ads and opinion pieces in mainstream newspapers, including The New York Times, USA Today, and The Wall Street Journal. All the marketing material raises health concerns about trendy meat alternatives, such as the Impossible Burger and Beyond Burger.

One ad posed the question "What's hiding in your plant-based meat?" Another directed readers to take the quiz "Veggie Burger or Dog Food?"

In an op-ed, the managing director of the Center for Consumer Freedom, Will Coggin, labeled meat alternatives as "ultra-processed" foods and noted that a recent study led by the researchers at the National Institutes of Health linked ultra-processed foods to weight gain.

The negative marketing campaign comes amid soaring popularity of meat alternatives, which threaten to slice into the meat market's sales and profits. In recent months, big players in the meat industry had tried a different—some might say hypocritical—tactic to compete with the new comers—that is, they released their own lines of meat alternatives. Now, the industry wants consumers to think such alternatives are unhealthy.

Older stories:

Previously: U.S. Cattlemen's Association Wants an Official Definition of "Meat"
Regulation Coming to Lab-Grown Meat
FDA Approves Impossible Burger "Heme" Ingredient; Still Wants to Regulate "Cultured Meat"
Missouri Regulates Use of the Word "Meat" by Food Producers
Following IPO of Beyond Meat, Tyson Foods Plans Launch of its Own Meatless Products
Mississippi Bans Calling Plant and Cultured-Meat Patties 'Burgers'

Related: Cargill, Bill Gates, Richard Branson Backed Memphis Meats Expects Meat From Cells in Stores by 2021
FDA May Force Rebranding of Soy, Almond, et al. "Milks"
Meatless "Beyond Burgers" Come to Fast Food Restaurants
Beef Trimmings Dubbed 'Pink SLIME' Can Now be Labelled 'Ground Beef'
No Need to Cut Down Red and Processed Meat, Study Says


Original Submission

Links

  1. "takyon" - https://soylentnews.org/~takyon/
  2. "Plant-based burgers are "ultra-processed" like dog food, meat-backed ads say" - https://arstechnica.com/science/2019/12/plant-based-burgers-are-ultra-processed-like-dog-food-meat-backed-ads-say/
  3. "according to The New York Times" - https://www.nytimes.com/2019/12/03/well/eat/fake-meat-vs-real-meat.html
  4. "the Impossible Burger" - https://arstechnica.com/science/2018/07/ingredient-that-makes-meatless-impossible-burgers-meaty-finally-accepted-by-fda/
  5. "ultra-processed" - https://www.usatoday.com/story/opinion/2019/11/02/red-meat-flawed-health-climate-claims-new-research-column/4112887002/
  6. "a recent study" - https://www.cell.com/cell-metabolism/fulltext/S1550-4131(19)30248-7
  7. "released their own lines of meat alternatives" - https://arstechnica.com/science/2019/10/big-meats-answer-to-impossible-burger-the-awesome-burger-half-meat-options/
  8. "U.S. Cattlemen's Association Wants an Official Definition of "Meat"" - https://soylentnews.org/article.pl?sid=18/02/26/2315236
  9. "Regulation Coming to Lab-Grown Meat" - https://soylentnews.org/article.pl?sid=18/05/13/1659222
  10. "FDA Approves Impossible Burger "Heme" Ingredient; Still Wants to Regulate "Cultured Meat"" - https://soylentnews.org/article.pl?sid=18/08/09/0051206
  11. "Missouri Regulates Use of the Word "Meat" by Food Producers" - https://soylentnews.org/article.pl?sid=18/08/30/0155204
  12. "Following IPO of Beyond Meat, Tyson Foods Plans Launch of its Own Meatless Products" - https://soylentnews.org/article.pl?sid=19/05/09/1129213
  13. "Mississippi Bans Calling Plant and Cultured-Meat Patties 'Burgers'" - https://soylentnews.org/article.pl?sid=19/07/07/1443201
  14. "Cargill, Bill Gates, Richard Branson Backed Memphis Meats Expects Meat From Cells in Stores by 2021" - https://soylentnews.org/article.pl?sid=17/11/04/1339240
  15. "FDA May Force Rebranding of Soy, Almond, et al. "Milks"" - https://soylentnews.org/article.pl?sid=18/07/20/1638234
  16. "Meatless "Beyond Burgers" Come to Fast Food Restaurants" - https://soylentnews.org/article.pl?sid=19/01/04/1223225
  17. "Beef Trimmings Dubbed 'Pink SLIME' Can Now be Labelled 'Ground Beef'" - https://soylentnews.org/article.pl?sid=19/02/15/1117241
  18. "No Need to Cut Down Red and Processed Meat, Study Says" - https://soylentnews.org/article.pl?sid=19/10/02/039255
  19. "Original Submission" - https://soylentnews.org/submit.pl?op=viewsub&subid=37901

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