from the one-soy-based-hemispherical-cross-section-please dept.
A new law in Mississippi(1) makes it illegal to refer to plant and cell-culture based patties as 'burgers'.
The law would also prohibit the use of "burger" or "dog" in relation to vat-grown, cell-based food, which is made of meat. The statute reserves these appelations for foodstuffs derived from "slaughtered livestock."
The law has naturally been challenged by parties such as the Good Food Institute and the American Civil Liberties Union among others. In a nutshell
The contention on the meat industry side is:
Mike McCormick, president of the Mississippi Farm Bureau Federation: "This bill will protect our cattle farmers from having to compete with products not harvested from an animal."
The contention on the other side is:
"There's nothing misleading about the name of a veggie burger, or vegan hot dog, or seitan bacon," Almy, a lawyer on the Missouri case, told me. "The packages clearly disclose that this is plant-based food that has the taste or texture of this familiar food."
A typical American would likely fall somewhere between these two views.
I fully understand (and at times enjoy) 'veggie burgers', however I had to look up 'seitan bacon' (FYI - a traditional Japanese wheat based food that is meat-like) and would not have known what it was at a glance (does super-seitan bacon go to 9000 calories?)
So where do patrons of Soylent Words-Related-to-Current-Happenings fall on this one?
The U.S. Cattlemen's Association has asked the U.S. Department of Agriculture to develop an official definition for terms like "meat" and "beef", as plant-based alternatives to meats continue to grow in popularity and lab-grown/cultured meat may be coming soon:
Companies like Impossible Foods and Beyond Meat are combining plant-based ingredients and science, rather than animals, to create fake-meat burgers and other products that taste like the real thing.
Now U.S. Cattlemen's Association is looking to draw a line in the sand. The association launched what could be the first salvo in a long battle against plant-based foods. Earlier this month, the association filed a 15-page petition with the U.S. Department of Agriculture calling for an official definition for the term "beef," and more broadly, "meat."
"While at this time alternative protein sources are not a direct threat to the beef industry, we do see improper labeling of these products as misleading," said Lia Biondo, the association's policy and outreach director. "Our goal is to head off the problem before it becomes a larger issue."
[...] While these foods are commonly dubbed "fake meat," there's a little more to the meat-substitute market than that. The Good Food Institute, which advocates a sustainable food supply, breaks it down into two categories: clean meat and plant-based meat. Clean meat refers to "meat" grown in a lab from a small amount of animal stem cells. This kind of meat isn't on the market yet, but it's in development. Plant-based meat is anything that mimics traditional meat but is made mainly using plant ingredients.
Here's an idea: define "meat" for the Cattlemen's Association, then tax it with an exemption for "lab-grown meat".
Related: Lab-Grown Pork Closer to Reality
Lab-Grown Chicken (and Duck) Could be on the Menu in 4 Years
Inside the Strange Science of the Fake Meat that 'Bleeds'
Impossible Foods Just Raised $75 Million for Its Plant-based Burgers
Cargill, Bill Gates, Richard Branson Backed Memphis Meats Expects Meat From Cells in Stores by 2021
Meat Tax Proposed for Sake of Human and Environmental Health.
Lab-grown meat is on its way, and the government is trying to figure out how to regulate it. This week, the US House of Representatives [pdf] released a draft spending bill that proposes that the US Department of Agriculture (USDA) regulate lab-grown meat and figure out how it should be labeled — which is a contentious topic since Big Cattle doesn't want it to be called "meat." Regulation is important, and there's plenty more to learn, but the USDA shouldn't be the only one regulating. And when the product comes to market, yes, it should be called "meat."
Traditional meat, of course, comes from animals that are raised and slaughtered. Lab-grown meat (also called "in-vitro meat," "cultured meat," or "clean meat") is made from animal stem cells grown in a lab. But because the stem cells are typically fed with a serum derived from the blood of calf fetuses, the product uses animal products and isn't vegan. Still, the pitch for lab-grown meat is that it saves animals and also helps the environment because lab-grown meat doesn't take much land or energy to grow. Plus, lab-grown meat doesn't directly create methane emissions, while methane emissions from cows accounted for 16 percent of global greenhouse gas emissions in 2015.
Because of the way that government agencies work, it hasn't even been clear who should regulate lab meat. The USDA traditionally regulates meat, while the US Food and Drug Administration regulates food safety and additives. The proposal that the USDA be in charge of regulation is in line with what the [pdf] National Cattlemen's Beef Association wanted, but some lab-meat advocates fear that USDA will be biased against them in favor of traditional meat. If the USDA will be regulating lab meat, it should at least collaborate with the FDA. There are no slaughterhouses for the USDA to inspect anyway, and the FDA has already been regulating food technology, like the genetically engineered salmon it approved. It makes the most sense for the two to work together.
Related: Lab-Grown Chicken (and Duck) Could be on the Menu in 4 Years
Cargill, Bill Gates, Richard Branson Backed Memphis Meats Expects Meat From Cells in Stores by 2021
'Soylent' Dawkins? Atheist Mulls 'Taboo Against Cannibalism' Ending as Lab-Grown Meat Improves
A public-relations firm backed by meat producers has unleashed a savage marketing campaign that claims plant-based meat alternatives are unhealthy, "ultra-processed imitations" similar to dog food.
The campaign rolled out in recent weeks from the industry-funded firm Center for Consumer Freedom, according to The New York Times. So far, it has included full-page ads and opinion pieces in mainstream newspapers, including The New York Times, USA Today, and The Wall Street Journal. All the marketing material raises health concerns about trendy meat alternatives, such as the Impossible Burger and Beyond Burger.
One ad posed the question "What's hiding in your plant-based meat?" Another directed readers to take the quiz "Veggie Burger or Dog Food?"
In an op-ed, the managing director of the Center for Consumer Freedom, Will Coggin, labeled meat alternatives as "ultra-processed" foods and noted that a recent study led by the researchers at the National Institutes of Health linked ultra-processed foods to weight gain.
The negative marketing campaign comes amid soaring popularity of meat alternatives, which threaten to slice into the meat market's sales and profits. In recent months, big players in the meat industry had tried a different—some might say hypocritical—tactic to compete with the new comers—that is, they released their own lines of meat alternatives. Now, the industry wants consumers to think such alternatives are unhealthy.
Previously: U.S. Cattlemen's Association Wants an Official Definition of "Meat"
Regulation Coming to Lab-Grown Meat
FDA Approves Impossible Burger "Heme" Ingredient; Still Wants to Regulate "Cultured Meat"
Missouri Regulates Use of the Word "Meat" by Food Producers
Following IPO of Beyond Meat, Tyson Foods Plans Launch of its Own Meatless Products
Mississippi Bans Calling Plant and Cultured-Meat Patties 'Burgers'
Related: Cargill, Bill Gates, Richard Branson Backed Memphis Meats Expects Meat From Cells in Stores by 2021
FDA May Force Rebranding of Soy, Almond, et al. "Milks"
Meatless "Beyond Burgers" Come to Fast Food Restaurants
Beef Trimmings Dubbed 'Pink SLIME' Can Now be Labelled 'Ground Beef'
No Need to Cut Down Red and Processed Meat, Study Says
A federal judge on Tuesday roasted Arkansas' law banning makers of meatless meat products from using words such as "burger," "sausage," "roast," and "meat" in their labeling.
[...] Judge Kristine Baker, of the US District Court for the Eastern District of Arkansas, granted a preliminary injunction that prevents the state from enforcing the law while the legal case is ongoing. In her order, Judge Baker made clear that the law appears to violate the Free Speech Clause of the First Amendment—as Tofurky argued. She determined that the state will likely lose the case.
[...] "The State argues that Tofurky's labels for its plant-based products are inherently misleading because they use the names and descriptors of traditional meat items but do not actually include the product they invoke, including terms like 'chorizo,' 'hot dogs,' 'sausage,' and 'ham roast,'" Judge Baker noted. Such misleading or false labels would not be protected commercial speech under the First Amendment, the state claimed.
But Judge Baker essentially called that argument bologna.
[...] She went on to cite a ruling in a similar case that determined that "Under Plaintiffs' logic, a reasonable consumer might also believe that veggie bacon contains pork, that flourless chocolate cake contains flour, or that e-books are made out of paper."
"That assumption is unwarranted," she went on. "The labels in the record evidence include ample terminology to indicate the vegan or vegetarian nature of the products."
[...] Meat and dairy industry groups have been increasingly working to try to limit the use of terms like "milk" and "meat" in other states and contexts as meatless and diary-free products continue to grow in popularity. Missouri, Mississippi, Louisiana, and South Dakota have similar anti-veggie-meat labeling laws. In Wisconsin, lawmakers have considered banning non-dairy products from using the word "milk," such as beverages labeled almond milk.
The latter issue led former FDA commissioner Scott Gottlieb to quip last year that "You know, an almond doesn't lactate." He said that the Food and Drug Administration is working on a guidance for the use of the term.