from the John-J-J-Schmidt dept.
In light of two recent studies, expecting parents might consider doing a little social engineering when naming their children. New evidence suggests if you're trying to convey intelligence the more middle initials in your name, the smarter people will assume you to be.
Also, if you want to be trusted more, use a first name that everyone can pronounce. That effect seems to be in line with another study (not peer-reviewed) indicating short first names correlate with higher earnings.
Perhaps one should combine the two and just use initials for all but the surname, like J.P. Morgan?