Intel wants to make your autonomous car rides more entertaining
To that end, Intel announced on Wednesday at the 2017 LA Auto Show that it will partner with Warner Bros. to develop "in-cabin, immersive experiences in autonomous vehicle (AV) settings," according to the company's press release. They're calling it the AV Entertainment Experience. Essentially, not only will passengers be able to watch movies, TV shows or play games on their mobile devices while their autonomous vehicles are driving, they'll eventually engage with fully immersive VR and AR experiences as well.
So get ready for the advertising:
It's also the first indication that the future of driving will be chockablock with advertising. We're used to seeing ads on the side of the road while driving, or hearing commercials on our radios. But the idea that brands will be competing for space on the screens inside our vehicles — or on the windshields of the vehicles themselves — may not sit well with some people, especially if they aren't afforded a chance to block or mute these ads. It might be too early to start worrying about the manipulation of self-driving cars to sell us more stuff, but that doesn't mean advertisers aren't already devising ways to do just that.
[...] "Get ready for your car to become yet another 'screen' where publishers and advertisers compete for your attention," says a new report from Forrester Research entitled "Autonomous Vehicles Will Reshape the Global Economy" (via MarTech Today). "Don't be surprised," the report warns, "when you start to see big brands sponsoring your rides: 'This trip is brought to you by the champagne of beers — Miller High Life.'"
(Score: 1, Insightful) by Anonymous Coward on Friday December 01 2017, @11:48PM
VR in a car and blocknig the windshield only make me think of one thing: motion sickness.
And then being able to directly associate that feeling with whatever brand's blocking my view of the road ...
(Score: 2) by linkdude64 on Saturday December 02 2017, @12:09AM (1 child)
Subject contains comment.
(Score: 4, Funny) by Gaaark on Saturday December 02 2017, @12:31AM
Play Desert Bus and just ignore other cars and people!
--- Please remind me if I haven't been civil to you: I'm channeling MDC. ---Gaaark 2.0 ---
(Score: 3, Insightful) by Snotnose on Saturday December 02 2017, @12:31AM
Driving along in a car I don't quite trust, wondering if I'm gonna die today, cracking walnuts in my sphincter. All the while watching ads for insurance to cover my funeral costs.
Yeah, think I'll keep my car for another, oh, actuarial tables say on average 15 years. Family history says 30 years, personal habits say 5 years.
When the dust settled America realized it was saved by a porn star.
(Score: 5, Informative) by bob_super on Saturday December 02 2017, @12:45AM (3 children)
"Car stopped. Walmart parking lot. Please click yes to purchase Campbell soup now with your credit card to resume ride, or scan barcode of any General Mills Foods product to continue your ride. The person living at your destinations, which Facebook tell us is your date according to your 200 messages exchanged, purchased Oreo Cookies, Victoria's Secret underwear, and whipped cream today. How about you buy our products now instead of wasting time?"
(Score: 0) by Anonymous Coward on Saturday December 02 2017, @01:15AM (1 child)
No thanks. I'll walk.
(Score: 3, Interesting) by takyon on Saturday December 02 2017, @07:48AM
Screeeeeech! *gets hit by driverless car*
[SIG] 10/28/2017: Soylent Upgrade v14 [soylentnews.org]
(Score: 0) by Anonymous Coward on Saturday December 02 2017, @08:54AM
And of the millions of people who watched WALL-E, how many UNDERSTOOD?
We are shuffling ever faster towards this precipice. We do not need all these new tech gadgets.
(Score: 2) by LoRdTAW on Saturday December 02 2017, @01:00AM
Nothing more warm and fuzzy than a microprocessor manufacturer and a media giant partnering with vehicle makers to build matrix mobiles. Ah shit I just realized it's happening. MAtrix is here. We're all dead.
(Score: 4, Insightful) by Gaaark on Saturday December 02 2017, @01:45AM
Is the car free for all the crap i'll have to watch?
Will they make it (the ad delivery system) an integral part of the car so that when it fails the car stops? If so, feck off. If not, who pays to get it fixed, cause it won't be me!
If i have an accident and it is because of an ad i watched when i should have been taking control of the car (in an autonomous car) will the advertiser or car maker have to pay off the family of the person i killed???
So much NO-NO-NO with this idea.
--- Please remind me if I haven't been civil to you: I'm channeling MDC. ---Gaaark 2.0 ---
(Score: 3, Interesting) by drussell on Saturday December 02 2017, @03:20AM
Is it just me, or does most of this garbage sound like extreme marketing wankery to you folks, as well?
(Score: 3, Insightful) by Runaway1956 on Saturday December 02 2017, @03:20AM (4 children)
All the sheeple will want this crap. Parents will think it's great, because it occupies the kids. Everyone will just dive into whatever immersive reality is offered. And, of course, if/when the car actually crashes, the clueless fools within will have no idea what happened. Passersby won't even notice them, because they are also immersed in one hell or another. How do we define dystopia? Why are they even going to build cars for the sheeple? Why not just hook them up directly, brainstem to computer, and make the sheeple THINK that they are riding in a car, on the way to some destination? That will be a lot cheaper than burning gasoline, or electricity to propel their bodies down the highway.
Someone above said "Matrix"?
(Score: 0) by Anonymous Coward on Saturday December 02 2017, @03:44AM (1 child)
https://www.roadtovr.com/facebook-ceo-mark-zuckerberg-ar-augmented-reality-five-to-ten-years-timeline-vr-virtual-reality/ [roadtovr.com]
Check the picture in header. Whole room of dumb fucks while master walks around happy.
(Score: 0) by Anonymous Coward on Saturday December 02 2017, @05:52AM
Yeah,vr is cool but I'm not a fan of the mic with questionable controls and the direct "looking at this" data harvesting. Open source at the least you fucks!!!
(Score: 2) by Knowledge Troll on Saturday December 02 2017, @07:21PM (1 child)
Isn't it generally considered better to be limp in a car accident instead of clinched up such is the natural reaction of the human when encountering a life threatening situation? You might be better off from an injury standpoint completely ignorant of the impending collision. Yes that would be a fucking terrible surprise but that doesn't mean knowing about it when you have no control of the situation is any better.
I'm not a fan of the robot car or being blinded to the outside while being inside of it either but I'm not sure your argument is valid.
(Score: 2) by Runaway1956 on Sunday December 03 2017, @12:51AM
You're perfectly right about being tensed up for an impact. But, my reasoning goes more along the lines that an alert occupant of a doomed vehicle might take actions to prevent the accident.
Of course, that's foolish if there are no controls to be taken over. No steering wheel, no brakes, no emergency stop, no nothing. The computer controls everything, so all you can do is ride that car through the gates of hell. I'm not a fan of bailing out of a moving vehicle*, but maybe breaking a window and bailing is preferable to riding into some situations.
*I've actually had conversations with truck drivers about bailing from a bad situation. I think all of them who advocate doing so were crazy. Their reasoning and/or excuse making were all off, IMO.
(Score: 3, Insightful) by Phoenix666 on Saturday December 02 2017, @01:28PM
Star Trek TOS had episodes where advanced cultures chose to live at a neo-primitive level, and I never understood the logic of that. This kind of shenanigans would absolutely accomplish persuading people to give up gadgetry for simplicity. I know I would abandon any car that did this to me and bike instead.
Washington DC delenda est.