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posted by martyb on Thursday October 11 2018, @07:13AM   Printer-friendly
from the a-few-more-sales-and-they'll-rename-Tri-bune-to-Di-bune dept.

Publisher drops Tronc name, reverts to Tribune Publishing

The US newspaper group known as Tronc announced Thursday it was reverting back to its old name Tribune Publishing, two years after a rebranding effort that drew widespread derision.

The publisher of the Chicago Tribune, New York Daily News, Baltimore Sun and other newspapers gave no reason for the change, but the name Tronc—a moniker which stood for Tribune Online Content—was ridiculed both within and outside the news industry.

[...] In July, the company announced it would be cutting half the newsroom staff at the Daily News, the iconic New York tabloid.

Tronc sold its best-known newspaper, the Los Angeles Times, to biotech billionaire Patrick Soon-Shiong in June. Some reports said it has been in talks with another newspaper chain, McClatchy, owner of the Miami Herald, Kansas City Star and others.


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There's an old saying about the news business: If you want to make a small fortune, start with a large one:

As the prospects for news publishers waned in the last decade, billionaires swooped in to buy some of the country's most fabled brands. Jeff Bezos, the founder of Amazon, bought The Washington Post in 2013 for about $250 million. Dr. Patrick Soon-Shiong, a biotechnology and start-up billionaire, purchased The Los Angeles Times in 2018 for $500 million. Marc Benioff, the founder of the software giant Salesforce, purchased Time magazine with his wife, Lynne, for $190 million in 2018.

[...] But it increasingly looks like the billionaires are struggling just like nearly everyone else. Time, The Washington Post and The Los Angeles Times all lost millions of dollars last year, people with knowledge of the companies' finances have said, after considerable investment from their owners and intensive efforts to drum up new revenue streams.

[...] In the middle of last year, The Times was on track to lose $30 million to $40 million in 2023, according to three people with knowledge of the projections. Last year, the company cut about 74 jobs, and executives have met in recent days to discuss the possibility of deep job cuts, according to two other people familiar with the conversations. Members of The Los Angeles Times union have called an emergency meeting for Thursday to discuss the possibility of another "major" round of layoffs: "This is the big one," read the email to employees.

[...] Mr. Bezos hasn't fared much better at The Washington Post. Like many news organizations, The Post has struggled to hold onto the momentum it gained in the wake of the 2020 election. Sagging subscriptions and advertising revenue led to losses of about $100 million last year. At the end of the year, the company eliminated 240 of its 2,500 jobs through buyouts, including some of its well-regarded journalists.

[...] Time is facing similar headwinds. The publication lost around $20 million in 2023, according to two people with knowledge of the publication's financial picture. Time has weighed cutting costs in the first quarter of the year to help offset some of the losses, one of the people said.

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  • (Score: 0) by Anonymous Coward on Thursday October 11 2018, @07:29AM (1 child)

    by Anonymous Coward on Thursday October 11 2018, @07:29AM (#747322)

    I was once in washington dc and they had a display of todays front page from one newspaper from each state. The LA times was the only one that seemed like they were covering real news. Now that its owned by some tech billionaire I guess that may change? Is it going to be like the washington post in which practically everything they print is based on anonymous sources and is incorrect?

    • (Score: 0) by Anonymous Coward on Thursday October 11 2018, @11:59AM

      by Anonymous Coward on Thursday October 11 2018, @11:59AM (#747395)

      Is it going to be like the washington post every other partisan rag in which practically everything they print is based on anonymous sources and is incorrect?

      FTFY

  • (Score: 2) by choose another one on Thursday October 11 2018, @04:24PM

    by choose another one (515) Subscriber Badge on Thursday October 11 2018, @04:24PM (#747482)

    From TFA:

    Tribune Publishing faces a difficult road in an industry struggling to adapt to a digital world.

    Yeah no shit - GDPR implemented in May, Tronc still shuts out anyone from Europe 5 months later.

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