There are a variety of enterprise-related systems using Apple Watch location, collaboration and messaging, and (in some cases) activity sensors to help their business grow.
Enterprises including Capital One, SAP, Salesforce and IBM all provide quick to access collaboration and information management tools for the device.
The latter provides watchOS apps for hospitals, law enforcement, public safety and field service engineers.
In each case, enterprises secure efficiency and productivity benefits by ensuring workers have near immediate access to the information they need to get things done.
The article is an advertisement for the Apple Watch, but it is an opportunity to consider if there is any business case for smart watches. Is there one, or will smart watches always be a solution in search of a problem?
(Score: 4, Informative) by engblom on Thursday February 14 2019, @08:43AM (1 child)
No, I am not going to help the marketing department of Apple by trying to figure out use cases for their products.
(Score: 2) by c0lo on Thursday February 14 2019, @09:27AM
There is a business case more Apple smart watches being sold will help someone.
It's elementary, it would help Apple's bottom line; and this is always a problem for a brand.
https://www.youtube.com/@ProfSteveKeen https://soylentnews.org/~MichaelDavidCrawford
(Score: 1, Funny) by Anonymous Coward on Thursday February 14 2019, @09:09AM (3 children)
Cheaters use it at exams.
(Score: 1, Interesting) by Anonymous Coward on Thursday February 14 2019, @10:28AM
Posers use it everywhere.
Too bad Apple has lost its mojo and will be going downhill for some time now. China has spoken.
(Score: 2) by MichaelDavidCrawford on Thursday February 14 2019, @10:29AM
Examinees will be required to strip naked then pass through a back-scatter X-Ray before entering the exam room.
No word yet as to whether condoms will be provided, though in certain countries, this will lead to a resurgence in the popularity of singing castratro.
Yes I Have No Bananas. [gofundme.com]
(Score: 2) by DannyB on Thursday February 14 2019, @04:32PM
Cheaters use it to be alerted to when their partner might find them cheating.
Why is it so difficult to break a heroine addiction?
(Score: 4, Insightful) by MostCynical on Thursday February 14 2019, @09:37AM
you can tell marketing people wrote this; "by tracking your staff, you will improve efficiency"
No one but a PHB wants tracking.
But there is an "enterprise business case": track your staff, because you can..
"I guess once you start doubting, there's no end to it." -Batou, Ghost in the Shell: Stand Alone Complex
(Score: 2) by MichaelDavidCrawford on Thursday February 14 2019, @10:24AM
That's just about the last thing one would expect to have an enterprise business case, wouldn't you agree?
Guess again!
Medior of San Mateo, California was a CD-ROM Digital Agency, long before the term "Digital Agency" had entered the lexicon. _Most_ of the titles it wrote for its clients were enterprise sale lit archives, but because the salespeople would hand out these CDs to customers, they had to be Totally Kewal.
Hence my Project Manager having assigned me to implement our client's requirement that a narrow green line slowly advance horizontally one-third from the top of the screen as the intro music played.
The clients would just send as a hard drive with a bazillion PDFs, we'd do full-text indexing for a search engine we license, then make it Shiny(TM).[*]
[*] Shiny is a trademark of Medior Inc.
Yes I Have No Bananas. [gofundme.com]
(Score: 3, Informative) by SomeGuy on Thursday February 14 2019, @01:23PM (4 children)
No. There is no business case for this. No one is going to buy you some useless toy, even if you pretend it is work related. Now get back to work and stop wasting you shareholder's time and money.
(Score: 3, Interesting) by DannyB on Thursday February 14 2019, @04:34PM (2 children)
Business has an interest in employees wearing smart watches.
First they disguise it as "wellness" to get you to wear it.
Then they can track your location. They can be sure employees are not fraternizing outside of work. Or while at work. They can be sure employees do not spend enough time with anyone to form any kind of meaningful human relationship which would make them less valuable to the corporation.
Why is it so difficult to break a heroine addiction?
(Score: 2) by bob_super on Thursday February 14 2019, @05:55PM (1 child)
You do have to admit that the company is thinking about you : it's slightly faster and less awkward to check the time, compared to the previous ankle bracelets.
(Score: 2) by DannyB on Thursday February 14 2019, @07:32PM
The watch can alert you to when it is time to be happy. When it is time to have a pee break. When it is time to stop eating dinner and return to the office because some van in the parking lot guessed that the company WiFi password is '12345'. Etc.
Why is it so difficult to break a heroine addiction?
(Score: 2) by krishnoid on Thursday February 14 2019, @07:11PM
One acquaintance's employer (a daycare) forbids her from having her magic smart device out while working, but she's allowed to reply to texts, etc via her watch. It's pricy, but meets that need pretty well.
(Score: 3, Funny) by Apparition on Thursday February 14 2019, @02:29PM
Why would the Enterprise need Apple Watches when Starfleet issues communicators to everyone?
(Score: 2) by insanumingenium on Thursday February 14 2019, @04:27PM
If you are in a meeting and you look at your phone, you can appear inattentive, but an occasional glance at your watch doesn't look so bad (unless you are looking a lot, or right at the end of a meeting). Being able to know at a glance if that vibration in my pocket is phase one of a major catastrophe or just someone arranging an office birthday or other such triviality.
This worked very until the widespread adoption of smart watches, I suspect that their own success will work against them for my use case.
Also all the above is almost certainly a shallow justification for an overpriced toy.
(Score: 0) by Anonymous Coward on Thursday February 14 2019, @10:55PM
I know someone that works someplace that they don't allow you to be on your phone. This person has children. So she has a watch that lets her check her text messages and I believe it lets her talk with her children too.