Microsoft Edge is now displaying in-browser alerts that discourage users from downloading Google Chrome by bashing the popular browser.
As developers compete for control of browser market share, it is not uncommon for them to try and discourage users from downloading competing browsers.
Last February, Windows 10 started to show messages in the Start Menu that suggeted users to switch to Microsoft Edge when Firefox was installed or configured as the default browser.
[...] A few weeks later, Google began telling Microsoft Edge users to switch to Chrome to use browser extensions more securely.
[...] Fast forward almost a year later, and now Microsoft Edge is displaying in-browser notifications that bash Google Chrome when a user attempts to download it.
As first reported by WindowsLatest, when visiting the Chrome download page using Microsoft Edge, users will see an in-browser notification to convince them not to make the change
[...] For the most part, these in-browser notifications bash Google Chrome by insinuating Edge is a more secure browser, that Chrome is outdated and boring, that Chrome is slower and less reliable, and that you can save more money using Edge.
These notifications are stored in the %LocalAppData%\Microsoft\Edge SxS\Application\98.0.1092.0\Locales\en-US.pak file [...]
[...] While users are rightfully annoyed by Microsoft's sniping at Google Chrome, it is important to remember that Google performs similar behavior, although not as direct as what we see in Microsoft Edge.
[...] This will likely eat into Google Chrome's market share, and we should expect to see further sniping like this continue between the companies.