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from the if-they-had-only-listened-before dept.
Marketoonist ran a story about marketers saying, "Oops, our bad."
The Interactive Advertising Bureau issued a remarkable mea culpa last week about the state of online advertising. In response to the rise of ad-blocking software, IAB VP Scott Cunningham said digital advertisers should take responsibility for annoying people and driving them to use ad blockers:
"We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience....
"We build advertising technology to optimize publishers' yield of marketing budgets that had eroded after the last recession. Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty...
"The consumer is demanding these actions, challenging us to do better, and we must respond."
Nod to pipedot for running this story.
(Score: 5, Insightful) by Anonymous Coward on Monday October 26 2015, @06:19AM
Gird your loins for the advertising communities upcoming self-marketing drive. We are about to get pounded with a tsunami of astroturfing that the marketing industry is the key to a successful society. It will be unlike any campaign we've endured before, it will be all lies, and it will never stop. The advertising industry deserves no sympathy.
(Score: 5, Insightful) by Anonymous Coward on Monday October 26 2015, @08:15AM
Not only that, the industry is considered by some (themselves) to be 'too big to fail' and have already started perverting 'free speech' rights by pushing legislation to punish those who would deny them their 'right to advertise'. This threat to the First Amendment in combination with our already eroding rights in the name of 'security' could sound the death knell. Advertisers are on the wrong side. They need a smack-down of epic proportions or we will all lose, and BIG. No mercy.
(Score: 0) by Anonymous Coward on Tuesday October 27 2015, @04:35AM
the industry is considered by some (themselves) to be 'too big to fail'
This. The only people the advertising industry serves is themselves. They are a self-serving greed machine. Society & culture don't need them, and in fact would thrive without them. Madison Avenue could burn to the ground and the world would be a better place for it.