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posted by cmn32480 on Monday October 26 2015, @06:12AM   Printer-friendly
from the if-they-had-only-listened-before dept.

Marketoonist ran a story about marketers saying, "Oops, our bad."

The Interactive Advertising Bureau issued a remarkable mea culpa last week about the state of online advertising. In response to the rise of ad-blocking software, IAB VP Scott Cunningham said digital advertisers should take responsibility for annoying people and driving them to use ad blockers:

"We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience....

"We build advertising technology to optimize publishers' yield of marketing budgets that had eroded after the last recession. Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty...

"The consumer is demanding these actions, challenging us to do better, and we must respond."

Nod to pipedot for running this story.


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  • (Score: 1, Troll) by Adamsjas on Monday October 26 2015, @07:35AM

    by Adamsjas (4507) on Monday October 26 2015, @07:35AM (#254564)

    Sorry, when I go shopping on the web, I know what I'm looking for, and I expect a lot of information, and I expect images, maybe movies. Not willing to accept your crazy-assed restrictions just because or your childish fear of "memetic thoughts". For christ sake grow up, learn to look away.

    If I come to the web to research band saws I expect to find them with a search engine, I expect to find retailers, I expect to find the manufacturer's site. And I expect to find advertising that informs me about the product, both on retailer sites like Home Depot, as well as tool rental shops, and mail order places

    The web will ALWAYS have that, because most people want that capability. If you can't handle that, get off the web. Its not for you.

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  • (Score: 4, Insightful) by quadrox on Monday October 26 2015, @08:18AM

    by quadrox (315) on Monday October 26 2015, @08:18AM (#254576)

    And I have no problem with presenting all of that on the product page for that product. Just don't show it to me in an advertisement without me asking for it.

  • (Score: 5, Touché) by Anonymous Coward on Monday October 26 2015, @08:22AM

    by Anonymous Coward on Monday October 26 2015, @08:22AM (#254579)

    For christ sake
    .
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    .
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    grow up,

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    .
    .
    .

      learn to look away.

    .
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    .
    .
    Burma Shave!

  • (Score: 2) by Nuke on Monday October 26 2015, @02:18PM

    by Nuke (3162) on Monday October 26 2015, @02:18PM (#254674)

    If I come to the web to research band saws I expect to find them with a search engine, I expect to find retailers, I expect to find the manufacturer's site. And I expect to find advertising that informs me about the product, both on retailer sites like Home Depot, as well as tool rental shops, and mail order places

    Yes, that's fine - on the web sites of retailers and manufacturers. I don't think most people here are objecting to that. Like if I want to buy a camera I look at the websites of Pentax, Canon etc to see what they offer, and I also look at review sites to find what there is on the market (maybe a make of camera I've not heard of before).

    What I and most here are objecting to is having camera adverts (or any other) jumping up over a web page about donkey riding (for example) that I am trying to read, because some marketing droid is tracking me to the ends of the earth after I happened to look at a camera-oriented website once.