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from the if-they-had-only-listened-before dept.
Marketoonist ran a story about marketers saying, "Oops, our bad."
The Interactive Advertising Bureau issued a remarkable mea culpa last week about the state of online advertising. In response to the rise of ad-blocking software, IAB VP Scott Cunningham said digital advertisers should take responsibility for annoying people and driving them to use ad blockers:
"We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience....
"We build advertising technology to optimize publishers' yield of marketing budgets that had eroded after the last recession. Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty...
"The consumer is demanding these actions, challenging us to do better, and we must respond."
Nod to pipedot for running this story.
(Score: 3, Interesting) by rob_on_earth on Monday October 26 2015, @09:10AM
We do not like auto playing video/animated ads, audio ads, full screen ads, third party sourced agency ads.
But ads did not use to be like that. We had standard sized non-animating images that were served from the site we were visiting. The Google started doing text only ads. To me both these are fine.
The great thing about self served ads was they were relevant to the site or the page and were more likely to be orientated to something you the visitor were interested in. Instead of the "you bought a new Android phone, therefore you must be interested in buying more Android phones, we will advertise Android phones to you everywhere you go" (that happened to me). Or theother fun one was my wife use my computer to search for birthing and baby books and then I was haunted/hunted for years afterwards by companies convinced I need baby books.
SERVE YOUR OWN DAMN ADVERTS!
(Score: 3, Interesting) by AnonymousCowardNoMore on Monday October 26 2015, @02:33PM
I'd say there's one type of advertising I don't mind: Creating something actually useful for the public good, which happens to increase interest in your product simply because of how they are related rather than because of any hard sell/soft sell tactics.
This [youtu.be] video on the Punic Wars (by Extra Credits) is a perfect example: It gave the audience of the channel, who were already interested in video games, a fascinating history lesson. All to promote a new game release. Similarly, there are many videos for hobbyists which happen to involve tools produced by a certain manufacturer but are still useful for anyone. If I want to know how to operate e.g. a table saw safely, I can look up manufacturers' videos on Youtube—helpful for me and increases the probability that I would buy one from that manufacturer.
(Score: 0) by Anonymous Coward on Tuesday October 27 2015, @06:17PM
Exactly! I'd only ever click on a static image / text ad. Motion, sound, tracking and anything more intrusive is sleazy. Why would I want to take my browser to a place that exhibits sleaze?