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posted by cmn32480 on Monday October 26 2015, @06:12AM   Printer-friendly
from the if-they-had-only-listened-before dept.

Marketoonist ran a story about marketers saying, "Oops, our bad."

The Interactive Advertising Bureau issued a remarkable mea culpa last week about the state of online advertising. In response to the rise of ad-blocking software, IAB VP Scott Cunningham said digital advertisers should take responsibility for annoying people and driving them to use ad blockers:

"We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience....

"We build advertising technology to optimize publishers' yield of marketing budgets that had eroded after the last recession. Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty...

"The consumer is demanding these actions, challenging us to do better, and we must respond."

Nod to pipedot for running this story.


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  • (Score: 3, Insightful) by TheRaven on Monday October 26 2015, @11:58AM

    by TheRaven (270) on Monday October 26 2015, @11:58AM (#254627) Journal
    That's all that's needed for the second kind. It's not all that's needed for the first kind, where you would just live with the problem not knowing that there's something that can solve it. That's where I feel that advertising could be the most valuable, though it's very rare to find an advert in that category.
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  • (Score: 2) by NickFortune on Monday October 26 2015, @12:16PM

    by NickFortune (3267) on Monday October 26 2015, @12:16PM (#254630)

    I suppose I could see that if you weren't aware that you had a problem in the first place. If you were, you'd presumably make the occasional attempt to find a solution, and some sort of directory site would then be adequate.

    Of course if you didn't know you had a problem ... well making people "aware" of problems that they didn't know they had and then selling them solutions, that puts us back in category three territory.

    That said, I remember the days when advertising was a single silent, static banner across the top of a web site. Didn't get in the way of the content, was easily ignored and often looked interesting. I used to click on those from time to time. I don't think advertising is necessarily evil. I just don't trust advertisers not to abuse my hospitality if I let them on to my computer again.

    • (Score: 2) by Joe Desertrat on Monday October 26 2015, @04:54PM

      by Joe Desertrat (2454) on Monday October 26 2015, @04:54PM (#254757)

      That said, I remember the days when advertising was a single silent, static banner across the top of a web site. Didn't get in the way of the content, was easily ignored and often looked interesting. I used to click on those from time to time.

      They eventually made those a problem by whisking you away from the sites you were visiting and making it so that hitting the back button on your browser would not take you back to the original page. That and the pop-ups they started using as well. There were manual pop-up blockers (RIP Surf In Peace!) but when Firefox and tabbed browsing came along it was a revelation.

    • (Score: 1) by SDRefugee on Monday October 26 2015, @06:22PM

      by SDRefugee (4477) on Monday October 26 2015, @06:22PM (#254807)

      Like the endless fucking drug ads on tv... Where they spend nearly the whole commercial rattling off side-effects that would make anybody EXTREMELY leery of using the fucking drug, then a perky voice says "Ask YOUR doctor if zippydodah is RIGHT for YOU!!".... Serious annoying.. And EVERYBODY knows annoying your potential customer is the correct way to sell your product... <sarcasm>

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