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posted by cmn32480 on Monday October 26 2015, @06:12AM   Printer-friendly
from the if-they-had-only-listened-before dept.

Marketoonist ran a story about marketers saying, "Oops, our bad."

The Interactive Advertising Bureau issued a remarkable mea culpa last week about the state of online advertising. In response to the rise of ad-blocking software, IAB VP Scott Cunningham said digital advertisers should take responsibility for annoying people and driving them to use ad blockers:

"We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience....

"We build advertising technology to optimize publishers' yield of marketing budgets that had eroded after the last recession. Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty...

"The consumer is demanding these actions, challenging us to do better, and we must respond."

Nod to pipedot for running this story.

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  • (Score: 1) by Francis on Tuesday October 27 2015, @02:22AM

    by Francis (5544) on Tuesday October 27 2015, @02:22AM (#254982)

    Nobody, but I tend to not bother with adblockers for the first few days after a new install. Then I get so fed up with the bullshit that I install the best adblockers I can find.

    That being said, there's a ton of new computer users that wouldn't have blockers at all if their techie friend didn't install it for them. Those are the people that would be affected first by the advertisers obtaining morals and some restraint.