How do we decide? From "Trust your head or your gut? How we decide depends on experience":
Whether we make everyday decisions based on our gut or our reason has little to do with what kind of a decision maker we are. Instead, the content of the decision plays a big role, as does whether we are knowledgeable in the particular subject. These were the results of a study by researchers from the Max Planck Institute for Human Development in Berlin and the University of Basel.
As the study shows, we tend to decide on clothing, restaurants, and choice of partners intuitively, whereas our decisions in areas such as medicine, electronics, and holidays are apt to be knowledge-based. "For that reason it's inaccurate to speak of rational or intuitive decision makers, as is often done"... Instead, people prefer one or the other type of decision based on the topic in question. This is entirely independent of sex; the assumption that women are more likely than men to make gut decisions was not confirmed.
The full report appears in the Journal of Applied Research in Memory and Cognition as "Domain-specific preferences for intuition and deliberation in decision making" with doi:10.1016/j.jarmac.2015.07.
Meta: how will an editor decide whether or not to run this story?
Editor's Note: I decided to run it via reason, and a little intuition about what the community will want to read, and what won't get me too much gruff in the comments.
(Score: 5, Interesting) by Anonymous Coward on Friday October 30 2015, @07:08PM
It's a very simple pattern.
1. Data
2. Data + Context (experience) = Information
3. Information + Context (experience) = Knowledge
4. Knowledge + C(exp) = Wisdom
5. Wisdom + C(exp) = Grok
When people are sufficiently along this pattern, their Intuition is really Reason based on Data/Information/Knowledge/Wisdom; their minds are automatically filtering out what it believes to be cruft, so they're choosing from a pre-sorted list. Most don't realize this is even happening - if they think about the decision at all, they'll think they're just going with a gut feeling.
If you are insufficiently far along the pattern then you will automatically try to gain more information, and you'll believe you're using Reason.
(Score: 2) by Runaway1956 on Friday October 30 2015, @07:14PM
I believe that AC has it, or he's really close to having it. With enough experience, you don't need to reason your way through every decision. Of course, there are those who over estimate their experience, and make snap decisions which are unwarranted.
(Score: 0) by Anonymous Coward on Friday October 30 2015, @07:26PM
That is way too overthought and filled with assumptions. Try this:
Objectivity available? Reason.
Not? Then it's a subjective choice. Reason is worthless. Use intuition.
(Score: 1) by khallow on Saturday October 31 2015, @04:35PM
(Score: 2) by JoeMerchant on Friday October 30 2015, @10:45PM
Nah, most people see something happen once or twice and assume it will always happen that way.
Thus: prejudice, and the success of advertising.
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