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posted by janrinok on Sunday April 06 2014, @07:04PM   Printer-friendly
from the trust-has-to-be-earned dept.

Selena Larson writes at ReadWrite that Facebook has a perception problem, which is largely driven by the fact it controls huge amounts of data and uses people as fodder for advertising and just can't shake its ultimately flawed nature and gain the trust of consumers.

"Perhaps the largest driver of skepticism towards Facebook is the level of control it gives users-which is arguably limited. Sure, you can edit your profile so other people can't see your personal information, but Facebook can, and it uses your data to serve advertisers says Larson. "Keep in mind: This is information you provided just once in the last 10 years-for instance, when you first registered your account and offered up your favorite movies, TV shows and books-is now given tangentially to advertisers or companies wanting a piece of your pocketbook."

Another thing people hate about Facebook is that when the time comes for someone to abandon the social network, whether over privacy concerns or frustration with the company, Facebook intentionally makes it hard to leave. "Even if you delete your account, your ghost remains. Your email address is still tied to a Facebook account and your face is still recognizably tagged as you, even if the account it's associated with has vanished." Even when you die, Facebook continues to make money off you.

Facebook has many exciting projects, but it won't have an audience left unless it addresses its perception problem says Larson. "Trust is paramount, especially on the Internet, and people need to know that Facebook is making things to improve the human experience, not just spending billions to make even more billions off our personal information," concludes Larson. "Prove to us you don't just care about money, Facebook, and perhaps we'll all realize how much you really have grown in the last 10 years."

 
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  • (Score: 4, Informative) by frojack on Monday April 07 2014, @12:22AM

    by frojack (1554) Subscriber Badge on Monday April 07 2014, @12:22AM (#27217) Journal

    you're the audience for the ads they sell.

    With Google, that is true.
    With facebook, it is only half of the truth.

    Facebook will sell your name, email, stats (age, gender, activity level, and guessed list of interests, list of friends, geographic location, etc) to advertisers.

    They make way more money on that than selling ads.

    Further, if you are one of those people who use facebook for your addressbook or phone book, you sell all of your contacts into the same bondage as you agreed to. So people who never ever signed up are known and have shadow pages [zdnet.com] set up for them already. And there appears to be nothing you can do about this.

    Google has not been caught doing any such thing. (Not that the temptation to mine all of those Android contacts probably hasn't occured to them).

    Friends don't let their friends list them as a contact on facebook.

    --
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