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posted by martyb on Monday March 12 2018, @11:11PM   Printer-friendly
from the embrace,-extend... dept.

Google promises publishers an alternative to AMP

Google's AMP project is not uncontroversial. Users often love it because it makes mobile sites load almost instantly. Publishers often hate it because they feel like they are giving Google too much control in return for better placement on its search pages. Now Google proposes to bring some of the lessons it learned from AMP to the web as a whole. Ideally, this means that users will profit from Google's efforts and see faster non-AMP sites across the web (and not just in their search engines).

Publishers, however, will once again have to adopt a whole new set of standards for their sites, but with this, Google is also giving them a new path to be included in the increasingly important Top Stories carousel on its mobile search results pages.

"Based on what we learned from AMP, we now feel ready to take the next step and work to support more instant-loading content not based on AMP technology in areas of Google Search designed for this, like the Top Stories carousel," AMP tech lead Malte Ubl writes today. "This content will need to follow a set of future web standards and meet a set of objective performance and user experience criteria to be eligible."

Also at Search Engine Land and The Verge.

Related: Kill Google AMP Before It Kills the Web
Google Acquires Relay Media to Convert Ordinary Web Pages to AMP Pages
Google Bringing Accelerated Mobile Pages to Email


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  • (Score: 2) by meustrus on Tuesday March 13 2018, @04:51PM (1 child)

    by meustrus (4961) on Tuesday March 13 2018, @04:51PM (#651876)

    As a user, I hate AMP because it puts a sticky header at the top of my screen. I hate it for other reasons as a concerned citizen, but practically speaking, stealing some of my screen for a pointless reminder of where I am is extremely annoying. Unfortunately I can't seem to tell Google to stop giving me AMP pages.

    I'd try switching to Bing again, but there's a good reason that switch has never lasted for more than a few minutes.

    Anybody got a suggestion for a search engine that isn't Google and is better than Bing?

    --
    If there isn't at least one reference or primary source, it's not +1 Informative. Maybe the underused +1 Interesting?
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  • (Score: 3, Informative) by DavePolaschek on Tuesday March 13 2018, @07:25PM

    by DavePolaschek (6129) on Tuesday March 13 2018, @07:25PM (#651944) Homepage Journal

    http://duckduckgo.com/ [duckduckgo.com] works pretty well, and if you use a !g at the start of your search term, you get google's search, but without the tracking.