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Mozilla is rebranding Firefox. The company is asking for feedback on the new look, which will try to cover the various Firefox offerings. For most people, Firefox refers to a browser, but the company wants the brand to encompass all the various apps and services that the Firefox family of internet products cover, “from easy screenshotting and file sharing to innovative ways to access the internet using voice and virtual reality.” The fox with a flaming tail “doesn’t offer enough design tools to represent this entire product family,” Mozilla believes. Instead of recoloring the logo and dissecting the fox, the company wants to start from scratch. That said, the name “Firefox” is staying, so Mozilla doesn’t have that much wiggle room.
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Mozilla is Rebranding Firefox and Wants Your Opinion
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(Score: 5, Insightful) by nobu_the_bard on Wednesday August 01 2018, @01:11PM
Didn't they just spend like a million dollars and months of meetings last year developing "Moz://a"?
Methinks they should reconsider if branding is really the problem and maybe double down on some actual developers. They used to be able to claim to work better than the alternatives but no longer have that advantage. Maybe they should be talking to devs about what kind of edge they could come up with over the alternatives so they stand out again.