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JesusAmieiro [barracoma.com] writes:

Mozilla is rebranding Firefox [venturebeat.com]. The company is asking for feedback [mozilla.org] on the new look, which will try to cover the various Firefox offerings. For most people, Firefox refers to a browser, but the company wants the brand to encompass all the various apps and services that the Firefox family of internet products cover, “from easy screenshotting and file sharing to innovative ways to access the internet using voice and virtual reality.” The fox with a flaming tail “doesn’t offer enough design tools to represent this entire product family,” Mozilla believes. Instead of recoloring the logo and dissecting the fox, the company wants to start from scratch. That said, the name “Firefox” is staying, so Mozilla doesn’t have that much wiggle room.

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