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Hyperturtle [soylentnews.org] writes:

Windows has brought personalized advertising into the Desktop OS realm.

For those of us with ad blockers installed in our browsers, it may prove to not be enough to shield us from the advertising that MS is now including as part of Windows Update.

The new suggested apps are shown right on the task bar. Is this going to be an accepted new "normal" for Windows users? How will they use their mandatory telemetry to measure feedback and improve the messaging?

And if this isn't accepted but continues to be forced as normal, how can one expect to actually opt-out of this sort of behavior of automatic updates are not allowed to be controlled by typical users on non-enterprise installs of the OS? Being able to opt-out out of *seeing* such recommendations is not the same as preventing the OS from tracking behaviors used to guide the selection of such displayed advertisements.

Prior to Windows 10, this kind of behavior never happened in Windows without it being from malware of some kind.

http://betanews.com/2015/10/15/microsoft-now-uses-windows-10s-start-menu-to-display-ads/ [betanews.com]

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