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Hyperturtle [soylentnews.org] writes:

Has phone pairing proven too challenging to do via bluetooth?

AT&T now has the solution, for only $5 or $10 per month--share your phone number across devices you own with NumberSync!

Now, there is no reason to fear missing on personalized ads recommended just for you, since sharing the same portable phone number across all devices means that it doesn't matter what logins you use or don't use--you can be conveniently identified via one handy identification number.

http://recode.net/2015/10/14/intel-microsoft-hp-dell-and-lenovo-unite-for-big-pc-advertising-push/ [recode.net]

Is this a service people believe they have been missing out on?

I personally find that pairing via bluetooth with my car is as simple as turning on bluetooth on my phone and being within 20 feet of my car--but the AT&T executive in question believes most people find this to be challenging to set up. His solution: Give the car your phone number. The same goes for any wearables you have, tablets, and your PC.

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