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Walmart Plays Catch-Up With Amazon

Accepted submission by HughPickens.com http://hughpickens.com at 2015-10-23 12:27:50
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James B. Stewart writes in the NYT that for the past 16 years Walmart has often acted as though it hoped Amazon would just go away [nytimes.com]. When Walmart announced last week that it was significantly increasing its investment in e-commerce, it tacitly acknowledged that it had fallen far behind Amazon in the race for online customers. Now, the magnitude of the task it faces has grown exponentially as e-commerce growth continues to surge globally. “Walmart.com has been severely mismanaged,” says Burt P. Flickinger III. “Walmart would go a few years and invest strategically and significantly in e-commerce, then other years it wouldn’t.Meanwhile, Amazon is making moves in e-commerce that’s put Walmart so far behind that it might not be able to catch up for 10 more years, if ever [nytimes.com].”

In 1999, Amazon was a fledgling company with annual revenue of $1.6 billion; Walmart’s was about $138 billion. By last year, Amazon’s revenue was about 54 times what it was in 1999, nearly $89 billion, almost all of it from online sales. Walmart’s was about three times what it was 15 years before, almost $486 billion, and only a small fraction of that — 2.5 percent, or $12.2 billion — came from Walmart.com [businessinsider.com]. Walmart’s superefficient distribution system — a function of its enormous volume and geographic reach — was long the secret to Walmart’s immense profitability. Ravi Jariwala, a Walmart spokesman, says that Walmart is building vast new fulfillment centers and is rapidly enhancing its delivery capabilities to take advantage of its extensive store network to provide convenient in-store pickup and adds that 70 percent of the American population lives within five miles of a Walmart store. “This is where e-commerce is headed,” says Jariwala, which is to a hybrid online/in-store model [internetretailer.com]. “Customers want the accessibility and immediacy of a physical store,” along with the benefits of online shopping.

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