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takyon [soylentnews.org] writes:

There are only two places for Amazon and Alphabet/Google to go from here [marketwatch.com]:

A record-breaking 2015 for Amazon.com Inc. and Alphabet Inc. is closing with more of the same.

Both web giants closed at record prices Tuesday as investors balanced their portfolios for the end of the year. Amazon reached a high of $696.44 and closed with a 2.8% gain at $693.97, topping its Dec. 1 closing record of $679.06. Both publicly traded classes of stock in Google parent company Alphabet topped record closing prices also established on Dec. 1: Class A shares increased 1.5% to $793.96 after moving as high as $798.69, and Class C shares added 1.9% to $776.70 after an intraday top of $779.98.

Record prices for the two high-flying tech companies aren't new phenomena, as both have enjoyed such a strong year that they have been suggested as the next tech companies to join the blue-chip Dow Jones Industrial Average [marketwatch.com]. With just a couple trading days to go in the year, Amazon has jumped nearly 125% in 2015 while Alphabet has added more than 45%. By comparison, the S&P 500 has gained about 1% in the same amount of time.

Amazon hit its new highs after e-commerce performed well in holiday sales [marketwatch.com], and the Seattle company was a big reason for the strong holiday season. Macquarie analysts said last week that Amazon will account for more than half of the growth for online shopping in 2015 [marketwatch.com].

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